Pop Mart schedules global Labubu drop for Lunar Whimsy collection

Pop Mart will release its Lunar Whimsy Labubu series at 9:00 AM China Standard Time on 15 January 2026, a coordinated global drop that matters because this motif, timed for Lunar/New Year demand, typically drives heavy traffic and quick sellouts. Collectors should expect inventory to appear on Pop Mart’s official website and mobile app, at select flagship stores, and through authorised partners and resale platforms.

Timing is critical. The drop at 09:00 CST (UTC+8) converts to 8:00 PM Eastern US on 14 January, 7:00 PM Central US, 6:00 PM Mountain US, and 5:00 PM Pacific US. In Europe that corresponds to 1:00 AM Greenwich and 2:00 AM Central European Time on 15 January. Asian and Oceania times are 10:00 AM in Japan and Korea, noon in Sydney, and 2:00 PM in Auckland. Plan access around those local clocks and allow extra time to log in and autofill details.

Expect three core variants in this drop: the regular set, at least one chase or secret figure, and a glow-in-the-dark chase (GID). Pricing notes are being circulated in the community ahead of the release; retail pricing will likely be the most economical route, while secondary market values often jump fast for scarce chases. Tamper seals and QR verification will be used on official stock to help buyers confirm authenticity, check seals carefully and scan any QR codes provided before accepting or reselling pieces.

Practical purchase strategies matter on launch day. Pre-register accounts and save payment and shipping details ahead of time. Use the mobile app where possible, prepare multiple devices and browsers, and secure a stable wired or strong Wi‑Fi connection to reduce the risk of timeouts. If initial allocations sell out, monitor official channels for short restocks that commonly occur 48 to 72 hours after first sellouts.

Secondary market dynamics remain a central factor for Labubu collectors. High-demand Lunar releases attract bots and scalpers, which can inflate prices and make chasing variants expensive. Verify sellers and prefer authorised channels when possible. If buying secondhand, insist on visible tamper seals and QR verification and avoid deals that bypass those checks.

The drop matters not just for completing collections but for community trades and local meetups that follow Lunar releases. Our two cents? Treat launch day like a shift at the peg, be ready, be patient, and prioritize verified channels over impulse flips. A little preparation up front saves time and money when the chase pops.