NuPhy launches summer anniversary sale with up to 30% off keyboards

NuPhy pushed its Summer Anniversary Sale live on June 17 with the sort of layered promotion that now defines keyboard shopping: up to 30% off keyboards, a $1 Mystery Box, and free limited gifts like wrist rests and 3D-printed accessories while supplies last. For buyers trying to separate a real bargain from a routine banner, the key question is whether the cuts are deep enough to move a board from maybe later to buy now.

The timing alone tells you this was built to catch attentive shoppers. NuPhy’s sale page lists the event from June 17 to June 30, while the homepage banner stretches the promotion to July 3 at 3:00 AM ET. The preview terms add another layer, with a pre-sale window from June 14 to June 16, 2026, ending at 23:59 UTC. To enter the giveaway tied to that preview, shoppers had to subscribe with a valid email during the pre-sale and then place a qualifying order during the summer sale using the same email address. Greenkeys pegged the launch for 9 PM JST on June 17 and described it as NuPhy’s 7th anniversary sale.

The models NuPhy is putting front and center make the target buyer pretty clear. The sale page highlights the WH80 Gaming Keyboard, Field75 HE V2, NuPhyX BH65, Air75 HE, and Air60 HE, a lineup that splits between Hall effect gaming boards and the company’s low-profile crowd-pleasers. That mix makes the sale most relevant for three kinds of shoppers: first-time hobbyists lured by the $1 Mystery Box and free add-ons, office users looking for a lower-profile daily driver without paying full freight, and HE fans who have been waiting for magnetic-switch boards to move out of premium-only territory. Greenkeys’ follow-up also noted some keyboards were discounted by as much as $40, which suggests the sharpest value is likely on select models rather than across the whole catalog.

NuPhy’s distribution footprint shows the company is no longer thinking like a niche storefront. It sells directly and through partners across the United States, Canada, Mexico, Hong Kong, Macao, Taiwan, the Philippines, Singapore, Malaysia, Thailand, Vietnam, Germany, and Sweden, with channels including Amazon, Shopee, Pinkoi, Micro Center, Candykeys, Elkjop, Inet, Proshop, and Maxgaming. That kind of reach fits the way the sale is structured: not just as a markdown, but as a timed, international push built to move both boards and attention.