Bilibili Games unveils Lumi Master, global pre-registration opens for Android and iOS

Bilibili Games put a sharp incentive on Lumi Master’s global pre-registration: hit 1 million registrations, and players get a chance to win a Nintendo Switch 2. That campaign arrived alongside a mobile pitch built around more than 100 Lumis, free trading, and multiplayer battles that Bilibili says avoid pay-to-win stat gaps.

The game was officially announced on April 23 with Android and iOS support planned for a 2026 global launch. Bilibili is framing Lumi Master as a cozy but still competitive creature-collector, with a hand-drawn, storybook-inspired art style, exploration, companionship, and light strategy at the center of the loop. The company’s English site calls it a “chill monster-collecting game,” while the English App Store and Google Play listings describe it as a casual, heartwarming monster-collecting and management game.

What makes that pitch worth watching on phones is the structure around it. Lumi Master includes a home-management system, casual mini-games like whack-a-mole and cake-sharing, and a collection system meant to keep growth simple rather than grind-heavy. Bilibili also says Lumis can be freely traded, letting players fill out collections with help from others around the world instead of relying only on repeated farming. That kind of social loop can make a big difference in a genre where long sessions and repetitive capture runs often push casual players away.

The competitive side is supposed to come from multiplayer battles built around elemental counters and team synergy. If Bilibili keeps those fights readable and short, Lumi Master could give mobile players a middle ground between relaxing creature care and enough PvP pressure to keep the meta moving. If the battles lean too hard into optimization, the softer presentation may not be enough to offset the usual monster-collector treadmill.

Timing is also part of the story. The App Store listing shows an expected date of April 25, 2026, while a Japanese release window reported elsewhere narrows the launch to Summer 2026. Bilibili’s own 2025 earnings call also named Lumi Master in its 2026 game pipeline, showing the title is part of a broader push to deepen gaming revenue after the company’s first full year of GAAP profitability.

For mobile players, that leaves Lumi Master in an interesting spot: a global, cross-platform release trying to sell comfort without giving up competition, and accessibility without turning into another endless grind.