Boss Fight Entertainment Founders Relaunch as Indie Studio Bossfight

The founders who built Boss Fight Entertainment from a Dallas mobile startup into a Netflix-owned studio have relaunched under a new name. CEO David Rippy, chief product officer Bill Jackson, and COO Scott Winsett have established Bossfight, an independent studio headquartered in Dallas, Texas, and are already developing an unannounced title targeting both PC and mobile platforms.

The story behind the relaunch carries a sharp irony. Netflix acquired Boss Fight Entertainment in March 2022, citing the Texas studio's potential to accelerate its push into games. The studio went on to ship Squid Game: Unleashed in December 2024, a multiplayer battle royale party game that surpassed 10 million downloads in under a month and, according to Rippy, "hit #1 in 26 countries." Netflix shuttered the studio anyway in October 2025, with reporting indicating that new leadership at the streaming company had shifted priorities toward party, narrative, kids, and mainstream titles.

Rippy framed the relaunch squarely around continuity of the original team. "This is about bringing back the team that built Bossfight," he said. "We've created and scaled games side-by-side for well over a decade. Reuniting that leadership team under the Bossfight name — and returning to the principles that have guided us from the beginning — is something we're incredibly excited about."

The operational model Bossfight is pursuing reflects a deliberate shift away from the resource structure of a platform-owned studio. Winsett described the approach: "We intend to maintain a small, lean core team focused on creativity and execution, while leveraging trusted partners to help us scale team size as needed. That model allows us to stay agile while building games with the production quality players expect."

Boss Fight Entertainment's roots stretch back to 2013, when veterans from Zynga Dallas and Ensemble Studios founded the studio as a mobile developer. The free-to-play title Dungeon Boss established the studio's reputation before the Netflix acquisition reshaped its trajectory.

Not all former staff followed Rippy, Jackson, and Winsett into Bossfight. At the start of 2026, a separate group of 26 former Boss Fight Entertainment developers founded Sunwise Games, which has grown to a total team of 30 employees. Sunwise is described as an independent PC studio focused on systems-driven games with long-term depth, clear progression, and what the studio calls respectful monetisation.

Bossfight's unannounced PC and mobile project has no confirmed genre, working title, or release window, leaving the studio's next chapter as an open question for now.