CookieRun: Kingdom launches KPop Demon Hunters crossover event now live

If you log in today, the KPop Demon Hunters crossover is the reason to do it. CookieRun: Kingdom’s new live event puts Netflix’s Oscar-winning animated hit into Devsisters’ confectionery world, and the most valuable pieces are time-limited: recruitable cookie versions of Rumi, Mira and Zoey, plus event progression that disappears when the collaboration ends on May 6.

The event is not just a costume swap. Pocket Gamer says the Dark Cacao Kingdom is being invaded by the villainous Saja Boys, while players can push through Live! Survival on Stage as the HUNTR/X trio and jump into Derpy’s Catch the Jelly Worm, a separate minigame layered on top of the main crossover. The update also adds cosmetics and four new buildings, which makes this feel like a full seasonal package rather than a one-off promo skin.

The franchise tie-in has real name value behind it. Netflix describes KPop Demon Hunters as a currently streaming animated film built around Rumi, Mira and Zoey, the members of HUNTR/X, as they battle the rival boy band the Saja Boys. Netflix also says the movie was produced with Sony Pictures Animation and directed by Maggie Kang and Chris Appelhans. For players who know the film first and the game second, the crossover is a direct bridge between a streaming hit and a mobile live-service event.

Devsisters is treating it like a headline moment. On its official news pages, the company billed the collaboration as “KPop Demon Hunters Make Spectacular Debut in Epic CookieRun: Kingdom Crossover,” and its 2026 strategy leans on “Expansion” and “Evolution” through a multiverse approach and broader cultural experiences. That framing matters because it shows the studio is not positioning this as a small novelty, but as part of the broader push to make CookieRun a global super IP.

The timing is tight, and that is the real daily-player pressure point. A preview said the collaboration was expected around April 7 or April 8, which helps explain why the launch feels like a stocked live-service beat instead of a random brand add-on. Now that it is live, the practical question is simple: if you want the crossover cookies, the event rewards, and the stage mode bonuses, the window is already open and it closes on May 6.