Epic Games Store hits 40 million mobile installs, webshop delayed to July

Epic Games said its mobile Games Store had passed 40 million downloads worldwide, but the webshop rollout it has been tying to that growth slipped to July. The milestone gives Epic a real number to point to; the delay leaves the company still short of the commerce layer it wants to use to challenge Apple and Google on mobile.

At State of Unreal 2025, Epic said the mobile store had reached 40 million installs since its August 2024 launch and that the catalog now included 70 games. Epic also said it was on track for 70 million mobile installs by the end of 2025, a lower goal than the 100 million installs it had targeted for the end of 2024 when the store first went live. That softer target shows how much harder mobile storefront adoption has been than Epic first projected, even with a brand that reaches far beyond the core Fortnite audience.

Epic’s mobile reach is broader than the store alone. Its distribution page says it reaches more than 295 million Epic users across 187 countries and supports 16 languages. The store app is available globally on Android, while iPhone and iPad access is limited to supported regions. Epic’s help pages currently list iOS availability in the European Union and Japan, and its store pages continue to advertise weekly free giveaways on mobile and PC, plus Epic Rewards of between 5% and 20% on transactions.

The timing matters because Epic has been trying to make alternative payment and distribution routes feel practical, not theoretical. On May 1, 2025, Epic said that starting in June it would charge a 0% store fee on the first $1 million in revenue per app per year, then 12% after that, across PC, Mac, iOS and Android. Epic said the change applied on a per-product, per-year basis and was meant to give developers a better deal, while also reinforcing its push toward direct distribution and its own payment rails.

That push has been tied to the long fight over mobile store control. Epic launched its mobile store in August 2024 on Android worldwide and on iOS in Europe, after Apple approved Epic’s games marketplace app for iPhones and iPads in Europe on July 5, 2024, following earlier delays. Forty million installs is enough to show the storefront has found an audience, but the delayed webshop shows Epic is still building the part that could turn downloads into a durable alternative to the dominant mobile stores.