Pokémon Company posts record profit as TCG Pocket drives mobile growth
Pokémon’s profit jumped 70% to $752 million as TCG Pocket turned mobile into a growth engine, topping 150 million downloads and pushing the franchise’s biggest year yet.
Pokémon’s mobile push just became impossible to miss: The Pokémon Company posted its best financial year ever, with net profit up 70% to $752 million on $3.3 billion in revenue for the fiscal year ended Feb. 28, 2026. The breakout driver was Pokémon TCG Pocket, which helped turn a licensed card app into one of the clearest profit engines in the franchise.
That surge followed an already record-setting prior year. For the fiscal period ending Feb. 28, 2025, The Pokémon Company reported sales of ¥410.932 billion, or $2.9 billion, along with operating profit of ¥100.749 billion and net profit of ¥70.343 billion. Even without a new mainline video game release, the company was already scaling fast, and the arrival of TCG Pocket gave that growth a sharper mobile edge.
Launched globally on Oct. 30, 2024, Pokémon TCG Pocket hit 100 million downloads in its first four months and cleared more than $1 billion in gross player spending within seven months. By Oct. 23, 2025, Pokémon said the app had passed 150 million total downloads worldwide, a number that puts it among the franchise’s most successful digital launches. The app’s first-anniversary update added the Mega Rising expansion, new share functionality and broader card-trading options, showing that Pokémon is still using the title to keep players opening packs, swapping cards and staying inside the loop.
The game’s momentum also spilled into DeNA’s books. In the October-December 2024 quarter, DeNA said its gaming business profit soared 8,126.8% year over year to ¥18.6 billion, with Pokémon Trading Card Game Pocket doing the heavy lifting. DeNA chief executive Shingo Okamura called the launch “incredibly smooth” and credited the partnership with The Pokémon Company and Creatures Inc. for the app’s global success.
The bigger picture is hard to ignore: Pokémon’s trading-card ecosystem is no longer just a side business around the games, anime and merchandise. With TCG Pocket pulling in huge download counts, huge player spending and fresh anniversary content, mobile is now sitting at the center of the brand’s growth story, and the next question is how far Pokémon is willing to push that monetization runway.
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