Qiddiya City signs five-year deal to boost MPL MENA esports
Qiddiya City’s five-year MPL MENA deal lands as Cairo’s Grand Finals sell out 3,000 seats and draw 91,542 peak viewers.
Qiddiya City has taken a visible MPL MENA moment and stretched it into something longer-term. The five-year collaboration, unveiled by MOONTON Games on May 29, was announced alongside Season 9’s Grand Finals in Cairo, and it signals a shift from one-off spectacle to recurring infrastructure for Mobile Legends: Bang Bang esports in the Middle East and North Africa.
The timing mattered because the finals at Hassan Mostafa Sports Hall did not play like a soft launch. The event reportedly sold out all 3,000 tickets, marked MPL MENA’s first official ticketed event in Egypt, and reached 91,542 peak concurrent viewers. For a mobile title that lives on both screens and in crowded arenas, that kind of live and online turnout is the clearest evidence yet that the region can support more than a single big weekend.
The deal itself is bigger than a sponsorship banner. PocketGamer.biz reported that the partnership is designed to strengthen fan engagement, community initiatives, and youth-focused activations, which points to a more durable pipeline around the league. That matters for players and teams because a five-year commitment can mean steadier tournament calendars, more room for local organizers to build community events, and a clearer path from amateur brackets into MPL MENA’s top tier. Season 9 already showed the competitive stakes, with Geekay Esports and Team Falcons qualifying for the MLBB Mid Season Cup at the 2026 Esports World Cup, where MLBB returns from July 22 to August 1.
MPL MENA Season 9 also had the bones of a serious league, not just a showcase. It ran from April 10 to May 22, carried a $60,000 prize pool, and was listed by Liquipedia as an A-tier event with eight teams. Against that backdrop, Qiddiya City’s backing looks like an attempt to professionalize the whole ecosystem at once, from venue presentation and broadcast value to grassroots engagement in the region.
That is what makes the Cairo Grand Finals more than a sold-out night. They were the proof-of-concept, and the five-year deal is the bet that MPL MENA can keep filling arenas, feeding talent upward, and building a mobile esports scene that lasts beyond a single headline weekend.
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