Red Bull named official energy drink for M7 World Championship

Moonton Games has tapped Red Bull as the Official Energy Drink of the M7 World Championship, bringing a major consumer brand into the heart of Mobile Legends: Bang Bang’s flagship tournament. The tie-up, the first time Red Bull has partnered with the M Series flagship event, is built around live-event activations designed to energize fans both in the arena and watching broadcasts.

The M7 World Championship is taking place in Jakarta today, and attendees will see Red Bull-branded experiences across the venue. Organizers say the partnership will deliver live performances, entertainment experiences and dedicated gaming zones where fans can play, mingle and sample activations. The branding will also appear in broadcast elements, making the sponsorship visible to the game’s global audience.

This collaboration matters because Mobile Legends has enormous scale: the franchise has recorded billions of installs and maintains a substantial monthly active user base worldwide. For a mobile esports title with that reach, a partnership with a lifestyle and performance brand like Red Bull signals growing mainstream commercial interest in mobile-focused events. For fans, the deal promises more on-site energy and entertainment beyond match play, pop-up zones offer places to socialize and queue for content, and live performances aim to keep the stage show engaging between matches.

From a production perspective, expect the partnership to influence the look and feel of the venue and broadcast. Onsite activations typically include sampling, photo ops, and staged segments that can be woven into livestreams and intermissions. That gives content creators and teams additional moments for exposure while giving viewers at home a sense of event atmosphere even if they cannot attend in person.

For players and teams the deal is less direct but still meaningful. Bigger sponsor involvement often increases event budgets and production value, which can translate into better stage setups, richer side events, and expanded fan engagement programs. For grassroots scenes that follow M7, the presence of recognizable consumer brands helps legitimize mobile esports as a mainstream entertainment channel and can attract more local activations, viewership, and tournament opportunities.

Expect to see Red Bull branding across Jakarta’s arena and in broadcast packages throughout the championship. For fans in attendance, look for dedicated gaming zones and live performances as immediate payoffs. For the wider community, this partnership underscores how major brands are investing in mobile esports, shaping what future M Series events will offer in terms of spectacle and fan experience.