Kodak launches Verita 200 film stock, aimed at a classic Hollywood look

Kodak has launched Verita 200D, a new color negative film stock built to look less pristine and more like an old Hollywood frame, with bold color, warm skin tones, deep blacks and a shorter but rich dynamic range. Announced on April 10 and offered in 65mm, 35mm and 16mm, the stock is available by request through a Kodak sales representative.

Kodak positions Verita 200D as medium-speed, daylight-balanced film, and the look is clearly doing more than chasing technical polish. The company says the stock uses proprietary advanced Dye Layering technology, plus an anti-halation undercoat and a process-surviving anti-stat backing layer designed to cut dust buildup. In practice, that points to a picture with controlled highlight behavior, stronger color separation and a more tactile negative than the ultra-forgiving, ultra-clean feel many modern shooters expect. Kodak says the stock is not a replacement for VISION3, but a creative alternative for filmmakers who want a more classical cinematic signature.

That idea is exactly what drove the Euphoria Season 3 collaboration. Kodak developed Verita 200D with Sam Levinson and Marcell Rév, and conversations with Rév began more than three years before launch. Levinson said he wanted the new season to feel “a bit more like an old Hollywood film,” and Kodak says the show was shot entirely on Kodak film. More than one million feet of Verita 200D in 35mm and 65mm were exposed during production, making the series a major proving ground for the stock before it reached the wider market.

For photographers, the appeal is easy to picture. Verita 200D is aimed at skin that looks warm rather than clinical, contrast that feels firmer than VISION3, and highlights that hold detail instead of melting into an overly glossy digital look. That puts it in the lane of portrait, fashion and editorial work that benefits from character, texture and a little less perfection. The aesthetic is not about hiding the fact that the image came from film. It is about making that fact part of the image.

Kodak says the stock was also selectively trade-tested by cinematographers worldwide over several years, and early users included commercials, music films and A24’s The Death of Robin Hood, directed by Michael Sarnoski and shot by Pat Scola, ASC. Euphoria Season 3 premiered on April 12 on HBO and HBO Max, and Kodak’s latest release makes one thing clear: the demand for film is not just alive, it is actively shaping what film stocks look like next.