Dallas to Get Luxe Indoor Pickleball Club with Dining and Events

Dallas is about to get another pickleball venue, but Serve & Sip Pickleball Club is aiming squarely at the hospitality side of the sport. Slated to open in late May at 11250 N. Central Expy. in Dallas, the project centers on six climate-controlled indoor courts, The Drop Kitchen & Bar, and room for more than 200 guests.

That setup is the clearest sign yet that the club wants to be more than a place to run drills. Serve & Sip is pitching itself as a premium pickleball and social club built around play, connection, and energy, with founding memberships limited and tied to priority court booking, exclusive event access, and member pricing. The Drop is open to everyone, which makes the venue useful for groups that want a shared court-and-dining base without splitting the night across multiple stops.

The design leans into that same idea. The club is borrowing from the red-clay look of the French Open, with a clay-toned palette and deep green accents meant to feel elevated rather than utilitarian. On court, Serve & Sip plans PPA-certified CushionX surfacing, which the club says is engineered for better ball response, consistency, and player comfort. That keeps performance in the picture, but it does not overpower the social pitch.

The programming reads the same way. Beyond open play, the venue is built for date nights, company happy hours, social mixers, watch parties, Mahjong nights, yoga, and mobility classes. That breadth gives Dallas a venue that can work for group getaways and pickleball weekends without forcing guests to leave for food or post-match plans. Alex Menzel, a community-focused entrepreneur, developer, and SMU alumnus, first announced the concept in September 2024 for a 2025 opening.

The timing also fits a sport that keeps expanding. USA Pickleball said known court locations grew from 15,910 in its 2024 annual growth report to 18,258 in its 2025 report, while total known courts climbed from 68,458 to 82,613. Dallas is already showing how that growth can change the business side of the game. At Fault in Farmers Branch combines pickleball, a sports bar, and events, while Preston Playhouse in Dallas blends pickleball, padel, and lounge-bar space. Serve & Sip is pushing that model further toward a full social-club experience, and if it connects, Central Dallas could become a proving ground for the next wave of pickleball hospitality.