Pickleball Kingdom to open five indoor clubs across Bay Area

Five indoor clubs in San Jose, Sunnyvale and Fremont could give Bay Area players, visitors and retreat planners something the region has long lacked: dependable court access when outdoor play is crowded, expensive or knocked off schedule by weather. Pickleball Kingdom announced the multi-unit Bay Area deal on April 23, 2026, saying the expansion reflects accelerating demand in California for a premium indoor pickleball experience.

The company said franchisees Raj Chellani and Atul Bhagat will develop the clubs, with the first planned locations in San Jose, Sunnyvale and Fremont and additional sites to follow as the partnership expands across the region. Five clubs is more than a ribbon-cutting count. It points to a network built for repeat traffic, not just casual drop-ins, with room for leagues, clinics, open play, corporate events and family memberships.

That matters in a market like the Bay Area, where court time can be hard to secure at peak hours and reliable indoor space carries premium value. Pickleball Kingdom said each location is expected to feature climate-controlled indoor courts for year-round play, along with coaching, clinics, youth development programs, competitive leagues and tournaments. For travelers trying to build a pickleball-focused trip, that mix turns a single club visit into a realistic itinerary. For retreat operators, it signals a destination that may now support multi-day programming instead of one-off sessions.

The Bay Area announcement also comes on the heels of a broader California push. Pickleball Kingdom said in March 2026 that it had reached a landmark agreement to develop the entire state, and it has pointed to its Roseville club as its first California location. That Roseville site was described as about 32,900 square feet with 11 professional-grade indoor courts at 10251 Fairway Drive, with a spring 2026 opening target. Ace Rodrigues, Pickleball Kingdom’s founder and CEO, has said demand for a premium indoor experience in California continues to accelerate.

The scale of the bet is easier to understand against the sport’s growth. The Sports & Fitness Industry Association says 24.3 million Americans played pickleball in 2025, a number that helps explain why indoor brands are chasing dense California markets and recurring membership models. Pickleball Kingdom describes itself as the world’s largest indoor pickleball entity, and the Bay Area move shows how aggressively it is using California as both a growth market and a test case for what premium indoor pickleball can become.