Pickleball Weekly launches, spotlighting travel, culture, and retreats

Pickleball now has another media outlet, but The Pickleball Weekly is aiming at a different lane. The weekly digital magazine went public after a soft launch in October 2025, and its editorial mix is built around long-form journalism, feature stories, player profiles, travel coverage, gear reviews, and cultural reporting rather than only scores and brackets.

Founded by Adriana Falco, a PPR-certified pickleball coach and veteran global marketing executive, the publication says it was created to spotlight the personalities, destinations, innovations, and human stories fueling the sport’s rise. It says it has already published original reporting from the United States, Japan, and other emerging pickleball communities, while its readership has expanded from 25 countries to 45. For retreat travelers, that is a meaningful shift: where people play, what they pack, and who they meet on the road are being treated as part of the game.

The timing fits the size of pickleball’s growing map. USA Pickleball’s annual growth report says the Pickleheads court-location database added more than 2,300 new locations in 2025, bringing the total to 18,258 locations nationwide. USA Pickleball also says the Pickleheads database now lists 82,613 known courts. That kind of expansion gives travel-first coverage room to matter, especially for players planning destination trips and retreat-style getaways.

The hospitality side is already moving in that direction. In April 2025, Sandals Resorts and Beaches Resorts were named USA Pickleball’s official all-inclusive resorts, tying the sport directly to the Caribbean vacation market. Black Desert Resort has also announced plans for pickleball courts and a partnership with the Professional Pickleball Association and Greater Zion, positioning Southern Utah as a sports and recreation destination with pickleball at the center.

The broader ecosystem points the same way. USA Pickleball describes itself as the official source for pickleball in the United States and its territories, covering the rulebook, tournament oversight, skill levels, and educational resources. The Global Pickleball Federation said it launched with nearly 30 countries involved, underscoring how far the sport has spread. Against that backdrop, The Pickleball Weekly is betting that culture-first coverage can serve readers who care as much about the trip as the final score, and the sport’s newest media player is making that case at exactly the right moment.