Bugle revives Heads Up with new studio video from Apex
Bugle has brought Heads Up back into play with a June 1 studio video, giving Apex another push nearly two years after the album first landed.
Bugle has pulled Heads Up back into circulation with a June 1 studio video, a clean way to give Apex fresh life without kicking off a full new single run. Reggaeville places the clip in Bugle’s current video feed, which makes the move feel immediate rather than archival: this is a song from the album cycle, revived for another round of attention.
That matters because Apex was not a small release. Bugle’s fifth studio album arrived on August 23, 2024 through An9ted Entertainment and Evidence Music, and it runs 16 tracks. Heads Up sits at track 2, right after the opener and before a sequence that includes Upside Down, Thank You Lord, Hopes (Small World), Patience, God & Time (Apex Version), Inside Warm, Love Story, Love Again, Promise, Heart Too Clean, Bad Dream, Ego, Jah-Meck-Yah and Brutal Murderer.
The album also carried serious weight in the dancehall and reggae lane because of its guest list. Buju Banton, Damian Marley, Capleton, Maxi Priest, Barrington Levy and Tifa all appear on Apex, alongside Ras Shiloh, Rorystonelove, GiHrl, Chaps and Military Man. Bugle said the project took close to six months to complete, and the album’s themes were framed around love, life, faith, perseverance and justice. DancehallMag noted that Thank You Lord got an official video on release day, while Hopes (Small World) interpolates Capleton’s 2004 hit That Day Will Come, which shows how carefully the rollout was built around songs with their own identities.
The studio-video treatment for Heads Up fits that approach. Instead of leaning on spectacle, the format keeps the attention on the track itself and the room around it, the kind of low-friction visual that can keep a song moving through feeds long after the album’s first push has cooled. In reggae, that kind of move works because it respects the music as much as the marketing.
Reggaeville’s feed shows Bugle has stayed active with visuals well beyond Apex’s launch, including Bad Dream, Love Again with Maxi Priest, Promise and Upliftment. Heads Up now joins that run as another reminder that Bugle is not treating Apex like a finished chapter. He is still finding ways to reopen it, and the studio video gives one of the album’s key tracks a second life without changing what made it matter in the first place.
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