Shaggy spotlights Lottery title track with Jeremih lyric video

Shaggy kept Lottery in motion with another visible push, turning the title track into a fresh touchpoint just weeks after the album’s May 15 release. The new lyric video for “Lottery,” featuring Jeremih, gave the project another burst of attention and reinforced the sense that this rollout is being built step by step, not left to the album drop alone.

That strategy fits the way Lottery has been positioned from the start. The 13-track release arrived through VP Records in partnership with Shaggy’s Ranch Entertainment, and release listings say it was largely self-produced with longtime collaborator Shane Hoosong. The record leans hard into range, bringing in Jeremih, Akon, Aidonia, Robin Thicke, Beres Hammond, Dexta Daps, Sting, 450, Anthony Hamilton, Vanessa Amorosi, Mutabaruka, Noah Powa, Olaf Blackwood and Rayvon. Prior videos for “Boom Body,” “Lookin’ Lovely” and “Til A Mawnin” had already helped set the pace before the title-track lyric video landed.

The title song itself carries the kind of crossover weight Shaggy has built his name on. Album commentary describes “Lottery” as a brooding dancehall cut, with Jeremih leaning into a patois-inflected delivery that gives the track extra movement across reggae, dancehall, R&B and pop lanes. That mix matters because Shaggy is not presenting Lottery as a nostalgia project. He is presenting it as a current album campaign, one that keeps feeding listeners new visuals and repeated entry points.

That approach also matches the larger story around Shaggy’s catalogue status. One promotional write-up says he has sold more than 40 million albums, and another identifies him as the only diamond-selling artist in dancehall history. Those numbers help explain why a lyric video can function like a statement release for him, especially on a project framed around his long-running bet-on-yourself philosophy. By centering Jeremih on the title track and keeping the visuals coming, Shaggy has made Lottery feel less like a one-day release and more like an ongoing campaign built to travel.