Releases

Shane O and Complex Ricki ride buzz for Different Ways to summer traction

Complex Ricki turned teaser clips of Different Ways into radio, streaming, and video momentum, with Shane O helping push the summer collaboration past social buzz.

Jamie Taylor··2 min read
Published
Listen to this article0:00 min
Shane O and Complex Ricki ride buzz for Different Ways to summer traction
Source: dancehallmag.com

Different Ways moved from preview clips to a full summer push fast, as Complex Ricki and Shane O turned early online anticipation into radio support, streaming traction, and a growing listener base. The 2026 release came through After Thirteen Entertainment, with the song credited to Complex Ricki featuring Shane O and an audio upload, plus a visualizer, circulating soon after.

The build started before the single dropped. Complex Ricki had been teasing snippets on social media, and the response snowballed into one of the hottest conversations around the song. Once the record landed, the reaction did not stay online for long. The early energy carried into radio support and streaming momentum, while Complex Ricki said listeners were messaging her about the sound she and Shane O created together. She also said the Instagram snippet kept pulling in new listeners every day.

AI-generated illustration
AI-generated illustration

The track itself leans into Afro-dancehall rhythms, and that hybrid feel helped set up the next step in the rollout: a quick move to shoot a music video after the pair saw how strongly the record connected. The visual side mattered here. YouTube listings showed both an audio upload and a visualizer for Different Ways shortly after release, keeping the single in motion across formats as summer listening habits shifted toward fast, repeatable plays.

The collaboration also had real history behind it. Shane O and Complex Ricki first connected during a school tour after being introduced by a mutual friend. Shane O said he heard her sing and immediately wanted to make music with her. Complex Ricki said Shane O was the first artist she had in mind when she wrote the song. That kind of origin story gives Different Ways a different kind of chemistry, one built from an actual creative link rather than a last-minute pairing.

The song is now being positioned as the first taste of an upcoming EP that will blend dancehall with Afrobeats and an Afro-dancehall swing. That places the release squarely in the lane where a lot of Caribbean breakout records are being built now, with social clips, visual content, and streaming response working together from the jump. Complex Ricki’s catalog already stretches back to releases in 2018, 2019, 2022, 2024, and 2025, and her Spotify profile showed about 7,000 monthly listeners in the indexed data surfaced by search, making Different Ways look less like a debut and more like a lift-off. Shane O, the Jamaican dancehall singer also known as Roshain McDonald from St. Thomas, Jamaica, gives the record added weight, and the buzz around this pairing has already pushed it beyond a simple link-up into measurable summer traction.

This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.

Did this article answer your question?

Discussion

More Reggae News