SunDub releases Shoot Your Arrow, a roots-reggae album on Easy Star Records

SunDub’s Shoot Your Arrow landed as more than a digital upload. Issued on Easy Star Records, the 11-track, 44-minute set came across as a deliberately built roots-reggae statement, one that asks for a full listen from top to bottom rather than a quick spin of the title track.

The album’s guest list makes that intent plain. Road Block features Dean Fraser, whose horn work carries deep Jamaican tradition. Sent Us Away brings in Mike Love and Earl Chinna Smith, while Don’t Let Me Down includes HIRIE, widening the record’s reach beyond a single lane of roots revival. Around those voices, the sequence moves through Shoot Your Arrow, Round The Corner, Family Thing, Taught Me, Joy And Pain, Love And Humanity, Leaders and The Son, a lineup that keeps circling resilience, family, responsibility and social connection.

That sequencing matters in a reggae release calendar where singles usually fight for the loudest attention. SunDub built this one like a listening session, with official audio rollouts for Shoot Your Arrow, Sent Us Away and Don’t Let Me Down, plus a Love And Humanity visualizer that extended the album’s world beyond the track list. The group also paired the release with live dates in Queens, New York, and Marlboro, New York, alongside stops in Massachusetts and Florida, giving the project a presence on stage as well as on streaming platforms.

Shoot Your Arrow also fits SunDub’s longer story. Coverage of the band has described it as the group’s third album, and the recording took place at Tuff Gong Studios in Kingston, Jamaica, a setting that carries its own weight in roots-reggae history. Easy Star’s own framing leans on that lineage too, presenting the record as one shaped by legendary musicians and engineers and meant to honor, amplify and expand the space where roots reggae and soul meet.

For SunDub, that combination of Easy Star backing, Kingston recording, a tightly ordered 11-song sequence and a guest list that bridges generations gave Shoot Your Arrow the feel of a properly assembled statement. It arrived with the kind of purpose that makes an album stick in reggae, where the best projects still reward the patient listener from the first cut to the last.