Behaviour Interactive Acquires 7 Days to Die Developer The Fun Pimps

For thirteen years, a Texas-based team that started as a side project sold more than 20 million copies of a survival horror game without the backing of a major publisher. Last week, that changed.

Behaviour Interactive, the Montreal studio behind Dead by Daylight and Canada's largest video game company, announced on March 24 that it had acquired The Fun Pimps, the developer behind 7 Days to Die. The deal marks Behaviour's first purchase of a scaled, revenue-generating independent studio outside Canada, extending an acquisition campaign the company began in 2022.

For players, the immediate message is stability. The Fun Pimps will remain in creative leadership of 7 Days to Die, with the existing team and roadmap intact. Behaviour will provide what its press release described as "additional support, expertise, and production capacity," backfilling resourcing needs rather than redirecting the studio's course.

Behaviour CEO and co-founder Rémi Racine framed the acquisition as a natural fit with the company's broader ambitions. "We're truly excited to welcome The Fun Pimps," Racine said. "Over more than a decade, 7 Days to Die has established itself as a beloved franchise, inspiring more than 20 million players." He continued: "It fits naturally within Behaviour's goal of assembling a diverse, high-quality horror portfolio. It's also an ideal complement to Dead by Daylight – both games have steadily grown alongside their communities. We look forward to celebrating the game's community by supporting The Fun Pimps' creative vision."

The Fun Pimps co-founder Richard Huenink called it "a huge moment for our game and our business," with the decision to join Behaviour driven by a need for additional resources to pursue the game's long-term vision.

The scale of that vision has been earned slowly. What began as a small project in November 2012 grew into one of the most enduring survival titles in PC gaming. 7 Days to Die entered early access in 2013 and has operated on a community-driven live-service model ever since, accumulating a devoted player base across PC and consoles. The Fun Pimps now employs around 70 people. Behaviour plans to invest across art, engineering, design, and community support, and both companies cited shared philosophies around community engagement and game modding as foundational to the partnership.

The acquisition also reflects where Behaviour has been pointing its consolidation strategy. Since 2022, the company has been actively buying studios and IP, gathering horror and multiplayer expertise under one umbrella; its portfolio already includes Red Hook Studios, the developer behind Darkest Dungeon.

Financial terms were not disclosed. Both companies said more comprehensive plans for 7 Days to Die's development roadmap will be shared later in 2026.