GameSquare to Buy TubeBuddy Assets from BENlabs, Issues 5M Series A-2 Shares

GameSquare Holdings, Inc. (NASDAQ: GAME) said it will acquire the assets of TubeBuddy via an asset purchase agreement with BENlabs, issuing 5,000,000 shares of newly designated Series A-2 Preferred Stock to BENlabs as consideration. The announcement was distributed from FRISCO, Texas in a PRNewswire release dated Feb. 20, 2026, with wider media coverage following on Feb. 23–24, 2026.

The press release frames the transaction as an asset purchase; GameSquare’s materials state the company will “acquire the assets of the TubeBuddy business.” BENlabs is identified as the seller and is described as Los Angeles–based in regional coverage. EsportsInsider’s reporting used the phrasing that GameSquare would acquire “all assets of the TubeBuddy business,” a difference the company has not further clarified in the release materials.

GameSquare positioned the deal as a strategic upgrade to its creator and media technology stack. CEO Justin Kenna said, “Global consumer engagement and commerce are being reshaped in real time by creator platforms, performance data, and community-driven media.” Kenna added, “Our mission is to assemble a powerful combination of technology, media assets, and creator tools to power this next generation ecosystem. TubeBuddy represents exactly the type of innovative, high-utility technology resource that strengthens our platform and positions GameSquare to serve brands, creators, and audiences at scale.”

The PR describes TubeBuddy as “an AI-enabled software and workflow platform for creators and brands focused on optimizing YouTube channel performance and audience growth.” Company language reused in outlets says TubeBuddy “provides powerful search engine optimization, workflow, analytics, and productivity tools powered by proprietary AI, which are used by creators and digital publishers to grow, manage, and monetize their content.” Pulse2 and other coverage note TubeBuddy has supported more than 10 million creators and that company-reported performance includes higher per-video views and stronger subscriber growth relative to competing solutions.

GameSquare included forward-looking financial guidance alongside the acquisition announcement. The company expects revenue of $85 million to $90 million and positive adjusted EBITDA of $5+ million for fiscal 2026. EsportsInsider’s write-up added an expected gross margin range of 35 percent to 40 percent for 2026, a figure not broken out in the PR.

The release links the TubeBuddy acquisition to plans for AI-enabled creator workflows, increased recurring subscription revenue, first-party creator and channel data capabilities, and cross-platform brand and performance marketing integrations across GameSquare’s media and esports assets. GameSquare is also identified in coverage as the parent company of FaZe Esports, underscoring the buyer’s footprint in competitive gaming and creator networks.

The PR does not disclose a cash purchase price, closing date, or the detailed economic and governance terms of the Series A-2 Preferred Stock issued to BENlabs. Absent those specifics, public filings such as an SEC Form 8-K or a company investor update would be the next place to watch for full transaction economics, integration timelines, and clarity on whether the asset purchase covers all TubeBuddy assets or a subset.