Game Releases

Rockstar prices GTA 6 at $79.99, sets new console benchmark

Rockstar locked GTA 6 at $79.99, with a $99.99 Ultimate Edition. Preorders start today, turning the game into the clearest $80 test yet.

Nina Kowalski··2 min read
Published
Listen to this article0:00 min
Rockstar prices GTA 6 at $79.99, sets new console benchmark
Photo illustration

Rockstar Games has put a hard price on Grand Theft Auto VI, setting the standard edition at $79.99 and the Ultimate Edition at $99.99. Pre-orders begin June 25, 2026, on digital storefronts and at select retailers, and the game is scheduled to launch on November 19, 2026.

The pricing lands at the center of the release because Rockstar has also confirmed Grand Theft Auto VI will arrive as a single-player experience at launch. No new GTA Online version has been announced as part of the initial package, which leaves the current online ecosystem in place while the next mainline story campaign rolls out in its own lane.

AI-generated illustration
AI-generated illustration

Rockstar’s official game page places the action in Vice City, USA, with Jason and Lucia caught in a criminal conspiracy across the state of Leonida. Preorder buyers will be able to preload the game a week early on November 12, but there is no early-access window attached to the purchase. Rockstar said the best places to track preorder information are the Grand Theft Auto VI site, Rockstar Newswire, and the Rockstar Propaganda email newsletter.

The price point is already being read against the wider console market. Some analysts had floated a $100 base-game price, so $79.99 lands below the most aggressive forecasts while still resetting expectations for blockbuster releases. Nintendo has already listed Mario Kart World at $79.99 in its official store, while Microsoft previously backed away from an $80 plan for its first-party games after backlash. That leaves Rockstar’s move as the clearest real-world test yet of whether players will accept $79.99 as the new floor for the biggest games on PlayStation 5 and Xbox Series X|S.

Rockstar built Grand Theft Auto VI around a launch window that now has a fixed date, a fixed price, and a clearly defined starting point. The game that has spent months as a rumor is now the market’s loudest answer to a simple question: how much will players pay when the biggest name in console gaming decides $80 is normal?

This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.

Did this article answer your question?

Discussion

More Video Games News