Chouette debuts customizable birthstone rings for every kind of love

Chouette Designs launched Lovestoned, a 15-style made-to-order ring collection that lets each buyer choose the center stone, giving birthstones and other personal gems a new role in commitment jewelry. Released on June 18 during Pride Month, the debut line is built for partners, chosen family, self-commitment and milestone moments that do not fit neatly into the old engagement-and-wedding script.

The San Diego-based wife-and-wife brand has built Lovestoned around custom order flow rather than fixed inventory, a smart move in a crowded ring market where personal meaning now matters as much as carat weight. Five of the styles are solitaire rings, designed so the wearer can select both the center stone and the metal color. That flexibility makes the collection especially adaptable for birthday gifts, anniversaries, relationship milestones and self-gifts, where a birthstone can carry more emotional weight than a traditional diamond center.

Ashley McGinty said the goal was to capture the “joy, nuance, and individuality” of real relationships and make the pieces feel deeply personal for everyday wear. Chouette describes itself as size-inclusive and gender-affirming, and says samples are available at its San Diego studio in a wide range of sizes before ordering. That practical detail matters: custom commitment jewelry can feel intimidating when shoppers cannot try on a ring that reflects both their style and their body.

The brand says Lovestoned grew out of its biggest request, custom commitment rings, especially from LGBTQ+ couples and others who wanted an alternative to conventional bridal shopping. That context gives the line immediate relevance beyond romance. A ring with a birthstone center can mark a parent-child bond, a friendship, a chosen-family pact or a promise to oneself, while still reading as fine jewelry rather than novelty sentiment.

Among the collection’s standout designs is Margaux, which National Jeweler named its Pride Month Piece of the Week. Shown in 14-karat yellow gold, the ring features about 0.46 carats of mixed-cut diamonds in a halo around an emerald-cut center stone; it is also available in 14-karat white and rose gold. Chouette says the name nods to its French heritage, while the design draws on 1920s opulence and Art Deco geometry.

Pricing for Margaux starts at $3,120 for the lab-grown diamond version and $4,085 for the natural-diamond version, not including the center stone. That pricing keeps the collection in the contemporary fine-jewelry lane, but the real appeal is the invitation to build a ring around a date, a birth month or a bond that deserves its own setting.