Greenwich St. Jewelers and Jewel Boxing launch customizable birthstone charms
Greenwich St. Jewelers and Jewel Boxing turned birthstone dressing into a modular mix of 11 flower-named charms, with prices from $1,065 to $12,200.
Greenwich St. Jewelers and Jewel Boxing have turned birthstone-friendly dressing into a modular buy: 11 flower-named gemstone charms, colorful bead strands, and two 14-karat gold chains that can be mixed with jewelry a customer already owns. The capsule launched June 24, 2026, as the fourth collaboration between the Manhattan jeweler and content creator Xarissa B.
The new drop moves the partnership beyond the necklace-heavy formula of earlier releases. Each charm can be worn on chains, gemstone strands, bracelets, or a necklace already in the jewelry box, giving the collection a more flexible pitch than traditional birthstone jewels, which are often locked into a single pendant or ring format. Greenwich St. Jewelers said its in-house bench jewelers made the charms in its New York City workshop, while Christina Gambale and Jennifer Gandia hand-selected the gemstones at the Tucson Gem Show, a sourcing step that left some styles one-of-a-kind and limited in quantity.
The assortment reads like a color wheel for collectors. Greenwich St. Jewelers’ site shows pieces in rubellite, imperial topaz, pink morganite, citrine, red garnet, blue spinel, aquamarine, rhodolite garnet, peachy imperial topaz, and Muzo emerald. The collection includes bead strands as well as two 14-karat gold chain options, an omega and a link style, and pricing runs from $1,065 for an Aquamarine Bead Strand Necklace to $12,200 for the Muzo emerald Laurel charm. That spread makes the drop feel less like a single luxury statement and more like a buildable jewelry wardrobe, with entry points for gifting and higher-ticket stones for collectors.
The timing fits a broader return to sentiment-driven jewelry. Stuller has said birthstone jewelry is having a major moment in 2026, with buyers looking for personal meaning, emotional connection, individuality, stacking, layering, and symbolic gifting that reaches beyond birthday presents. Greenwich St. Jewelers has leaned into that shift before: in August 2024, its last Jewel Boxing collaboration delivered seven summer-cocktail-named necklace designs, priced from $1,800 to $4,400, and the jeweler said Jewel Boxing had more than 40,000 followers across Instagram and TikTok at the time. Founded in 1976 by Carlos and Milly Gandia, Greenwich St. Jewelers still builds its identity around custom work, hand craftsmanship, and the kind of pieces that can be re-styled long after the original gift box is opened.
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