Walmart slashes Cate & Chloe birthstone earrings to $20, shoppers rush them

A $19.99 pair of Cate & Chloe birthstone studs is doing what impulse jewelry does best: turning a steep markdown into a small, personal luxury. Walmart lists the June Birthstone 18k White Gold Plated Women’s Stud Earrings with a 1ct Swarovski Crystal at $19.99, down from $125, while the sapphire version has already been marked out of stock.

The appeal is easy to understand. These are not oversized statement earrings or a precious-stone investment piece; they are 5mm round-cut Swarovski crystal studs set in a six-pronged setting and finished in 18k white gold plating over hypoallergenic brass. That construction matters. The plating and brass base keep the ticket price low, while the prong setting gives the crystal a more traditional fine-jewelry silhouette than a simple bezel would. At this price, the look is about polish and color, not intrinsic gem value.

Walmart’s listing shows 952 ratings and a 4.6-star average for the June birthstone pair, a strong signal for a budget buy. Shoppers reviewing a related Cate & Chloe birthstone jewelry set described the pieces as comfortable for all-day wear and said they made a thoughtful gift for a significant other or a mother. That kind of feedback is where these earrings make their case: as an everyday token with enough shine to feel deliberate, not disposable.

The line’s broad birthstone range helps explain the rush. Walmart offers 12 color options, including garnet for January, aquamarine for March, diamond or clear for April, emerald for May, alexandrite or pearl for June, ruby for July, peridot for August, sapphire for September, pink tourmaline for October, citrine for November, and tanzanite, blue topaz, or zircon depending on the December listing. Parade and Yahoo Shopping noted that the earrings were selling fast, and that scarcity is part of the marketing theater around any heavy discount from a $125 list price.

Still, this is one of the rare markdown stories where the math can hold up. If the earrings are worn repeatedly as a workday staple or handed over as a sentimental gift, the cost-per-wear falls quickly. The discount is dramatic enough to catch attention, but the mix of decent ratings, gift-ready symbolism, and simple, wearable design suggests this is more than clearance clutter. For shoppers who want birthstone jewelry to feel personal without pretending to be heirloom-level fine jewelry, the bargain reads as real.