Diamonds Do Good adds Signet's Ilana McCabe to its board

Diamonds Do Good has brought Signet’s Ilana McCabe onto its board, a move that says as much about the diamond category as it does about one executive. McCabe’s background in public relations, corporate social responsibility and brand storytelling puts communications at the center of a broader effort to frame natural diamonds through provenance, community benefit and purpose, not just carat weight and sparkle.

The appointment was announced in New York, N.Y., on June 8, 2026. McCabe is vice president of public relations and brand communications at Signet Jewelers, where she leads communications strategy for Jared, Diamonds Direct and Blue Nile. Trade coverage has described her as a seasoned communications leader with more than 20 years of experience in public relations, CSR and brand storytelling, credentials that fit a boardroom increasingly focused on how jewelry houses explain their values as clearly as their assortments.

The Signet connection gives Diamonds Do Good reach inside the industry’s biggest retail machine. Signet says it is the world’s largest retailer of diamond jewelry and operates about 2,600 stores across Kay Jewelers, Zales, Jared, Blue Nile, Diamonds Direct, Banter by Piercing Pagoda, Peoples Jewellers, H.Samuel and Ernest Jones. The company also says it participates in the UN Global Compact and follows a purpose-driven sustainability framework, making McCabe a logical bridge between corporate messaging and the more emotional, community-facing language that increasingly defines luxury marketing.

That is exactly where Diamonds Do Good wants to sharpen its voice. The nonprofit describes itself as a global organization that supports and celebrates the positive impact of natural diamonds around the world, and says it was inspired in 2006 by Nelson Mandela to tell the story of diamonds’ benefits in Southern Africa. Its 2025 impact reporting pointed to work in Tanzania, Namibia, Botswana and South Africa, including support tied to hundreds of jobs and access to education for more than 1,400 students.

The board addition also fits a pattern. In January 2024, Diamonds Do Good refreshed its leadership with new officers and five board members drawn from jewelry retail, public relations, design and GIA. McCabe’s arrival suggests the group is still building a bench around a simple but commercially important thesis: in a market where diamond buyers are weighing natural and lab-grown options more deliberately than ever, the ability to tell a credible story about origin, community impact and long-term value is becoming a competitive advantage, not a side note.