Diamonds Do Good honors Tiffany, Anna Martin and CD Peacock

Diamonds Do Good used its 20th-anniversary gala to do more than hand out trophies. The group placed Tiffany & Co., Anna Martin and CD Peacock at the center of a broader argument for natural diamonds, linking provenance, philanthropy and sustainability to the category’s value story at a time when every retail message has to work harder.

Held Thursday, May 28, 2026, at the Marcello Ballroom in Las Vegas on the eve of JCK Las Vegas, the gala was Diamonds Do Good’s major fundraising event, supporting programs in diamond-producing communities worldwide. The organization says its work focuses on education, empowerment and economic stability in places where diamonds are mined, cut, polished and sold.

Tiffany & Co. received the Vanguard of Sustainable Luxury Award, a recognition Diamonds Do Good tied to traceability, responsible sourcing, climate action and conservation. In practice, that framing matters: Tiffany has spent years using provenance and material transparency as part of its luxury pitch, and Diamonds Do Good’s honor gave that message an industry-wide stage. For shoppers weighing natural diamonds against more anonymous alternatives, the award turned sustainability from a back-office promise into a front-of-house sales argument.

Anna Martin received the GOOD Award for Lifetime Achievement, underscoring the often invisible financial infrastructure behind the diamond trade. Diamonds Do Good cited her work in responsible diamond financing, her leadership at the Gemological Institute of America and her service to the organization itself. That is a reminder that diamond retail is not only about cut, color and carat. It also rests on the people who move stones through the system, set standards and keep confidence intact.

CD Peacock received the Community Impact Award for charitable support that has ranged from Beautiful Lives Project and Cradles to Crayons to The Community House and the Hinsdale Humane Society. Rapaport reported that CD Peacock also secured naming rights tied to a greenhouse project supporting a Botswana entrepreneur, a detail that neatly connects local philanthropy to a diamond-producing region. The pairing helped turn community giving into something more specific than generic corporate good will.

Diamonds Do Good traces its origin to 2006, when Nelson Mandela inspired the group’s co-founders to tell the positive story of natural diamonds and their socio-economic role in Southern Africa. Today, the organization extends that story to India, Africa and Canada, and it now points to measurable impact as proof. In 2024, its partnership with the Flaviana Matata Foundation reached more than 12,000 people in Tanzania, including 8,614 adolescent girls, through scholarships, menstrual health education and school hygiene initiatives.

That scale is what gives the gala its retail relevance. The awards were not just about honoring jewelry names; they were a polished way of selling natural diamonds as traceable, charitable and socially useful, with Tiffany, Anna Martin and CD Peacock each serving a different part of that narrative.