Malabar Gold & Diamonds unveils ZOUL everyday diamond jewellery from ₹20,000

Malabar Gold & Diamonds today announced ZOUL, a new fine-jewellery collection conceived for everyday wear and priced from around ₹20,000. The launch emphasizes lightweight design across necklaces, stud earrings, rings, bracelets and delicate chains, framing natural diamonds in pieces intended for frequent use rather than occasional display.

The collection is executed in 14K and 18K gold and set with natural diamonds, a combination that balances metal durability and the warmer patina of higher-karat gold with the enduring value of mined stones. Choosing both 14K and 18K allows the range to offer structurally resilient pieces for active wear alongside richer-toned options for those who prefer the deeper yellow of 18K.

ZOUL’s assortment, necklaces, studs, rings, bracelets and fine chains, signals a deliberate shift toward minimal, wearable silhouettes. Lightweight construction suggests lower metal weights and modest diamond caratages per piece, which is consistent with the stated entry price of around ₹20,000 and with contemporary trends toward stackable and layerable jewellery. Stud earrings and delicate chains in particular follow the market move away from seasonal statement pieces to understated daily selections.

Positioning the line at this price point places ZOUL within reach of buyers seeking a step up from fashion jewellery while retaining the technical credentials of fine metals and natural diamonds. For Malabar Gold & Diamonds, the rollout of ZOUL on February 25, 2026, broadens its portfolio to include focused everyday diamond options crafted in 14K and 18K gold, catering to customers who prioritize both durability and a refined aesthetic.

As a debut, ZOUL is notable for its clarity of intent: a compact assortment of necklaces, stud earrings, rings, bracelets and delicate chains that foreground natural diamonds and karat-specific gold choices, starting from around ₹20,000. That combination anchors the collection as a pragmatic entry to wearing diamonds daily, and it defines ZOUL’s market proposition with specificity rather than broad aspiration.