Mayet Dela Rosa Celebrates 20 Years, Opens 24‑Hour Maison Mayet Hub

Mayet Dela Rosa Fine Jewelry marked its 20th anniversary in mid-February 2026 and concurrently launched Maison Mayet Diamonds, a 24-hour facility at Parkway Corporate Center in Filinvest, Alabang designed to serve authorized online sellers with inventory access, dedicated live-selling rooms and shipping support. The hub is described by the brand as a physical fulcrum for its digital ecosystem and will operate around the clock to accommodate online retail schedules.

Maison Mayet Diamonds functions as more than a showroom, offering inventory access for authorized sellers, professional live-selling spaces and logistical support for shipping and fulfillment. The facility’s location in Alabang places the hub within a major Metro Manila business node and positions it to support live commerce initiatives that require studio space, immediate dispatch and centralized inventory management.

The anniversary launch ties into a broader repositioning for 2026 in which MDLR emphasizes transparency, personalization and investment-grade craftsmanship. Mayet Dela Rosa framed that shift succinctly: “For many years, jewelry was sold as a symbol of status. Today, clients want more. They want meaning, clarity, and confidence in what they’re buying. Luxury now is more than just about appearance; it’s about trust.” LionhearTV also cited a gold expert who noted that gold has historically preserved value during periods of inflation and financial instability, reinforcing the brand’s message that jewelry can serve as a long-term store of value rather than instant wealth.

The mid-February announcements carry layered milestones: 2026 commemorates 20 years since the founding of Mayet Dela Rosa Fine Jewelry and marks the 25th year for Dela Rosa Jewelry Corporation. The Manila Times traces the company’s origins to 2006, when Mayumi “Mayet” Dela Rosa and her husband Richard dela Rosa moved from operating a small pawnshop to building a business that the paper calls “one of the most trusted names in Philippine jewelry today.”

MDLR also signaled commercial expansion beyond the Maison hub by announcing expanded franchising opportunities and an updated 2026 collection. The brand has amplified its presence at milestone public events, acting as co-presenter for Miss Universe Philippines Cavite and partnering with designer Norman Acuba for a major bridal fair, moves that underscore a strategy of linking product launches to ceremonial and bridal moments.

Social media captured the announcements: LionhearTV posted on February 18 at 7:07 AM with a message about MDLR’s 20-year legacy, and the Mayet De La Rosa Fine Jewelry Facebook page posted on February 19 at 5:49 AM with photos and hashtags including #MayetDeLaRosaFineJewelry and #FairyGoldMother. Early engagement shown in a captured post totaled recorded reactions and shares, signaling initial public interest as the brand rolls out its 2026 initiatives.

As MDLR rolls out franchising plans and the Maison Mayet Diamonds hub moves into operation, the company is betting that studio-grade infrastructure and round-the-clock logistics will translate into wider reach for authorized sellers and deeper consumer confidence in jewelry as a lasting investment.