Mejuri expands diamond jewelry offer with permanent stainless steel line

Mejuri added stainless steel to its lineup on Monday, June 22, 2026, with a permanent collection that puts the Toronto brand’s first steel jewelry beside its natural and lab-grown diamonds, gold, sterling silver and vermeil. The move gives Mejuri a lower-priced entry point at $98 to $168 while it keeps building the kind of assortment that can move shoppers from fashion-priced pieces into fine jewelry over time.

The Steel collection includes Billie hoops, Gia drop earrings, Janis flexi bangles and Lulu Loop studs. Mejuri said the pieces are made from surgical-grade, PVD-bonded stainless steel, and select styles carry a gold finish. The brand described the material as durable, water-resistant, hypoallergenic and suited to everyday wear, a useful selling point for customers who want volume and shape without the upkeep that comes with softer precious metals.

Noura Sakkijha, Mejuri’s founder and chief executive, said the launch was design-led rather than a reaction to higher gold and silver prices. That distinction matters because the collection is not being positioned as a bargain substitute for the brand’s existing jewelry, but as a way to widen the visual language of the label itself. Mejuri said steel allows larger, bolder and more sculptural forms while preserving the everyday-wear sensibility that has defined the company since 2015.

The brand’s broader materials mix already stretches far beyond one category. Alongside diamonds, Mejuri sells pieces in gold, sterling silver, gold vermeil, titanium, platinum, pearls, enamel and lab-grown gemstones. It also rolled out sterling-silver versions of its Puzzle rings in March, another sign that the brand is using material shifts to create more ways into the collection rather than relying only on carat weight and precious-metal content to define value.

That approach fits the market Mejuri has built from its Toronto base. The company says it has grown from a small team into a global business with more than 700 team members across headquarters and retail stores. Steel has historically lived more in watches and fashion accessories than in fine jewelry, so Mejuri’s permanent entry suggests where the affordable-luxury category is heading: toward pieces that balance price, durability and shape, while leaving diamonds, gold and platinum to anchor the higher end of the line.