Pharrell auctions rare Jacob & Co. jewelry and watches via JOOPITER

Objects of Brilliance, the online auction mounted on Pharrell Williams’s Joopiter platform, brings 30 rare Jacob & Co. lots to market with bidding that began February 17 and an online sale window reported to run through March 5, 2026. The catalog pairs pieces from Jacob & Co.’s archive with selections drawn from Pharrell’s personal vault, and the offering is framed as a single, curated narrative of a creative partnership.

Pharrell’s relationship with Jacob Arabo is central to the sale. The two met roughly 30 years ago and have co-designed some 100 pieces, a span of work Jacob & Co. CEO Benjamin Arabov characterizes as a defining creative arc: “This is a moment to commemorate this creative partnership that helped redefine how jewelry shows up in music and pop culture. These pieces trace that journey, from bold, era-defining statements of the early 2000s to the technically advanced high-jewelry creations of recent years, forming a timeline of influence, innovation, and shared vision that brings meaning to the auction.” Jacob Arabo himself told Highsnobiety, “As soon as I met Pharrell, I understood that he was a creative force, always looking to push boundaries and think beyond the status quo.”

At the top of the catalog are necklaces described by multiple outlets as headline lots. Highsnobiety highlights a jewel “littered with over 112 carats of Fancy Vivid yellow diamonds” labeled a “modern royal jewel,” with an estimate of $6,000,000 to $8,000,000. Naturaldiamonds describes a closely related or possibly distinct necklace containing over 82 carats of fancy yellow and white diamonds, plus 21 carats of sapphires and 16 carats of emeralds in cushion, Asscher, round, princess, emerald, radiant, and heart cuts, and places an expectation of at least $7 million. Robb Report documents a gold gemstone necklace weighing more than 260 grams and set with roughly 81 carats of diamonds and about 38 carats of colored gems, but assigns an estimate of $700,000 to $900,000. The multiple descriptions suggest either more than one major neckpiece in the sale or differing pre-sale valuations between sources; the Joopiter catalog lists the full lot pages with photos and final estimates.

Watch collectors will note a Five Time Zone Royal Collection example from 2005 that is described as a 49 mm 18-karat white gold watch set with approximately 300 diamonds and identified as an early, ur example. Robb Report reports the case stamped “Edition 001,” while GQ records “N.001” on the caseback; both outlets give a pre-sale estimate of $150,000 to $200,000. GQ’s copy captures the piece’s theatricality: “This version is also slathered in some 300 diamonds across the case, bezel, and dial, making for a Five Time Zone with enough bling to signal the International Space Station.”

More intimate and emblematic objects populate the roster. A seven-row yellow-diamond cuff bracelet set with 57 carats of fancy yellow stones is presented as one of Pharrell’s early Jacob & Co. acquisitions and carries an $80,000 to $100,000 estimate in Robb Report coverage. A gem-encrusted Rare Touch bow tie, noted for roughly 1,600 stones in GQ, and a diamond-encrusted 18-karat white gold HUMAN MADE pendant estimated at $100,000 to $150,000 underscore the auction’s collision of streetwear provenance and high jewelry. Highsnobiety framed the HUMAN MADE pendant as “a full circle moment, a tribute to the creative connection of Jacob, Pharrell, and NIGO,” and the auction’s Instagram promotion called the selection “A rare look into the vault of a creative genius.”

Joopiter, the commerce and content platform Pharrell founded in 2022, is the locus for catalog access and online bidding. The sale’s mix of Y2K-era spectacle, technical high-jewelry construction, and explicit cultural provenance positions Objects of Brilliance as a test of collector appetite for work that helped fashion the face of early 2000s celebrity jewelry. Final hammer prices, recorded after the March 5 close, will complete the story of how the market values that intersection of design, celebrity, and craft.