Réia Diamonds Launches Evermore, a Lab-Grown Collection Built for Daily Wear

Before you dismiss a diamond as too formal for a Tuesday, consider what Bengaluru's Réia Diamonds is betting its next phase of growth on: that EF-VVS lab-grown stones set in low-profile 14K gold don't belong in a vault, but on your wrist every single morning.

The brand launched Evermore on March 31, its sixth collection since its 2023 founding and its most deliberately utilitarian yet. Founder Prapanjj S K Kota described the collection's intent as moving diamond jewellery away from milestone-only occasions toward pieces that accumulate personal history through daily wear. The designs favor minimal silhouettes, light weight, and stackability, proportioned for layering across contexts rather than commanding a room.

The practical argument for Evermore begins with the specifications. All pieces are crafted in 14K and 18KT gold using EF-VVS certified lab-grown diamonds. For daily wear, the relevant detail isn't just grade; it's geometry. Low-set bezels and flush settings minimize snag risk against fabric and keyboard keys, while 14K structures keep weight manageable for extended wear. High-prong solitaires worn continuously require prong checks roughly every six months; the minimalist geometries Réia favors demand considerably less upkeep. Lab-grown EF-VVS stones carry the same 10 Mohs hardness as mined diamonds, and insurance coverage for lab-grown pieces, now increasingly available, typically prices replacement at current lab-grown rates, which sit well below mined equivalents.

The collection's stackability maps naturally across four daily contexts: restrained at a desk, effortless on a weekend errand, weightless in a carry-on, and quietly luminous in the evening against a clean neckline. Cofounders Jacob Mathew and Ashwanth Ramesh, alongside Kota, built the brand's three profitable stores, the Jayanagar flagship in Bengaluru plus locations in Guwahati and Coimbatore, around precisely that philosophy.

The brand raised ₹2 crore (approximately US$240,000) in a pre-seed round led by Dinesh Talera and family, founders of Mysore Saree Udyog, alongside Venture Catalysts. "This funding allows us to accelerate Réia's growth, expand our retail presence and distribution, and reach more women across India with our modern, versatile, and ethically crafted jewellery," Kota said. Expansion will follow a franchise model.

The timing benefits from a clarifying regulatory moment. In January 2026, the Bureau of Indian Standards issued IS 19469:2025, formally distinguishing natural from laboratory-created stones, a standard welcomed by GJEPC chairman Kirit Bhansali. Finance Minister Nirmala Sitharaman had designated lab-grown diamonds a "sunrise industry" in the Union Budget 2023-24. India's lab-grown diamond jewellery market was valued at approximately US$300 to US$350 million in 2024, with Wazir Advisors projecting growth to Rs. 5,179 crore (US$600 million) by FY28.

India processes roughly 90% of the world's diamonds and accounts for approximately 75% of global diamond turnover by value, giving brands manufacturing within that ecosystem a structural cost advantage over imported alternatives. Evermore is what that advantage looks like when directed not at the red carpet, but at the everyday.