Statement and Violette Serrat launch gold and ebony jewelry capsule

Statement has turned a close creative bond into a sharp, high-contrast jewelry proposition. The Parisian maison’s first capsule in its new “Portrait Joaillier” series arrives with just two pieces so far, a necklace and a pair of earrings, each built around 14K yellow gold, black ebony pendants carved into a pear shape, and small gold spheres that give the silhouettes a sculptural finish.

The collaboration with makeup artist Violette Serrat is being positioned as the first chapter of a broader series rather than a one-off celebrity tie-in. Amélie Huynh, who founded Statement, said the brand would not exist without Serrat and chose her as the inaugural partner in the project. That framing matters: instead of borrowing visibility from a beauty name, Statement is using a personal relationship to build a new format around portraiture, identity, and collectible design.

The first two pieces are listed on Statement’s site as the Jewellery Portrait Necklace | Violette Serrat - Yellow Gold & Black Ebony and the Jewellery Portraits Earrings | Violette Serrat - Yellow Gold & Black Ebony. Both are priced at 3,200 euros. For a brand that has long described itself as a Parisian jewellery and high jewellery maison rooted in silver and 18k gold pieces paved with natural diamonds, inspired by Art Deco and the Brutalist movement, the move to ebony reads as a deliberate shift toward bolder contrast and cleaner lines.

That shift also fits a wider appetite for jewelry that looks fashion-adjacent without losing its preciousness. Ebony brings a dark, almost graphic weight to the gold, while the pear-shaped cut softens the geometry enough to keep the pieces wearable. Huynh has previously said she built Statement to give silver the high-end treatment it deserves, sketching pieces by hand before sending them to a workshop and working without a fixed annual launch calendar so ideas can develop organically. The new capsule follows that logic, but with a more polished commercial edge.

Serrat brings her own layered creative story. She founded VIOLETTE_FR in 2021 after nearly two decades as an award-winning makeup artist, with collaborations across major fashion names. Her brand is built around celebrating individuality and the wearer’s “je ne sais quoi,” a sensibility that echoes Statement’s interest in self-affirmation. Serrat also studied painting at the École du Louvre and moved from Paris to New York at 19 to pursue makeup artistry, details that make the collaboration feel rooted in shared visual language rather than simple cross-promotion.

Statement already sells in more than a hundred locations worldwide and operates from 1 rue du 29 Juillet in Paris’s 1st arrondissement, close to Place Vendôme. That reach gives the capsule more commercial potential than a typical fashion collab, but the real test is whether portrait-driven storytelling can turn a personal partnership into sustained demand, not just a fresh branding exercise.