Stuller expands Mountings catalog with 400 new styles, lab-grown options

The most telling shift is in bridal. Nearly 500 new options now span engagement rings, diamond bands, enhancers and metal bands, giving retailers more ways to match a center stone to a setting without sending the customer into a full custom commission. For buyers, that matters because the setting is often where the practical tradeoff lives: a bezel can make a stone feel safer and more contemporary, while prongs keep more of the diamond exposed and can make the center look larger. When a catalog broadens this far, it is not just adding stock. It is widening the range of style, security and budget decisions a customer can make at the counter.

Stuller also expanded semi-set lab-grown diamond sections across fashion rings, family jewelry and neckwear. That move says as much about the market as it does about the product. Semi-set mountings let jewelers sell a piece with part of the diamond work already in place, which can lower the entry price and make customization easier for shoppers who want a more personal look without starting from zero. In a year when lab-grown diamond jewelry continues to reshape price expectations, that kind of flexibility is exactly where demand has been moving.

The catalog’s practical upgrades are just as important for retailers. Stuller added expanded carat-weight options, 10-karat pricing in select sections and pennyweight specifications, all of which make comparison shopping more transparent. Updated specifications, clearer callouts, ever&ever® callouts, two-tone metal indicators, enhanced detail imagery and additional viewing angles turn the book into a sales tool as much as a sourcing tool. Stuller also folded in educational guides on terminology, chain styles, clasp types and more, a sign that even professional buyers still want a faster way to translate design language into a sale.