Tanishq Opens 18th UAE Store in Dubai South, Showcases Contemporary Diamond Jewellery

Tanishq marked its entry into Dubai South with the opening of a roughly 2,000 sq ft store at Ibn Battuta Mall, Andalusia Court on February 23, 2026, expanding its UAE network to 18 locations. The new outlet stocks a broad portfolio that explicitly lists everyday gold jewellery, contemporary diamond designs, bridal collections and curated high‑value sets, positioning the brand for frequent-purchase as well as milestone sales.

Arun Narayanan, Global CEO – Jewellery Division, Titan Co. Ltd., framed the move as strategic for urban growth, saying: "We are proud to launch our first store in Dubai South. It reflects our focus on building relevance in markets that represent the future of urban living in the UAE. Dubai South represents a natural next step for our brand’s expansion, combining residential growth with long-term community development, and Titan’s commitment to investing in formats and locations that bring trusted jewellery closer to customers’ everyday lives."

The Ibn Battuta Mall opening follows a recent Tanishq launch at the Gold Centre in Dubai Gold Souk, part of a string of openings that company statements say are being calibrated across both established jewellery hubs and emerging residential clusters. Tanishq has publicly described the Dubai South store as part of a medium- to long-term roadmap, with multiple additional UAE locations currently under evaluation.

Merchandising for the Dubai South store is explicitly tailored to mid- to high-income households and the large South Asian expatriate community, with company materials specifying a target cohort of milestone-driven buyers aged 25-45 and references elsewhere to young families. The assortment mix, everyday gold alongside contemporary diamond and bridal sets, signals an intent to capture both lower-frequency, high-ticket bridal purchases and repeat, occasion-led sales among expatriate shoppers.

Public statements and store listings for the launch highlight contemporary diamond jewellery as a core category but do not disclose details on diamond sourcing or whether the store’s diamond assortment includes lab-grown stones, mined stones, or a mix. Tanishq has not provided SKU counts, price bands, or exclusive collections tied to the Ibn Battuta Mall outlet in the materials released with the opening.

By opening a 2,000-sq-ft format in Andalusia Court, Tanishq is betting on Dubai South’s residential expansion and daily-footfall retailing rather than only tourist-driven sales in classic hubs. The company’s stated plan to evaluate multiple locations across the Emirates suggests further footprint gains in 2026 and beyond, while the juxtaposition of the Gold Centre and Dubai South openings illustrates a dual strategy of presence in both traditional gold markets and new neighbourhood retail corridors.