Wang Yibo and Leah Dou reunite for Chanel's Coco Crush campaign

Chanel put Wang Yibo and Leah Dou back together for its 2026 Coco Crush campaign, “Find Me,” shooting the pair at the Château Marmont in Los Angeles and timing the release to China’s Qixi Valentine’s Day period in early August. The move keeps the house’s fine jewelry visible at one of the busiest gifting moments on the mainland calendar, where celebrity-led campaigns can turn a diamond-forward collection into a more personal, culturally fluent purchase.

The campaign’s visual idea leans on separation and near-misses: Chanel framed Wang and Leah in similar settings but apart, a setup meant to suggest “the magic of unexpected encounters.” That theme connects directly to Gabrielle Chanel’s own description of every encounter as a game in which luck and destiny intersect, a line that gives the campaign a romantic logic beyond simple star casting. Wang, already a Chanel global ambassador, and Leah Dou had appeared together in an earlier Coco Crush chapter, making this their second collaboration for the line.

Coco Crush has been one of Chanel’s most recognisable fine-jewelry lines since it was introduced in 2015. Its design language comes from the house’s quilted motif, an emblem of Chanel since 1955, which translates the brand’s couture signature into hard-edged gold work that reads instantly in jewelry form. The collection is offered in beige gold, yellow gold and white gold, with or without diamonds, a palette that lets Chanel move from polished daily wear to more overtly precious pieces without changing the silhouette.

That flexibility matters in a market where fine jewelry increasingly has to do several jobs at once: signal status, fit gifting occasions and still feel wearable after the celebration ends. Chanel has expanded Coco Crush into rings, bracelets, necklaces and earrings, and recent coverage of a new evolution in January 2026 pointed to more movement, flexibility and technical refinement. Those adjustments suggest the house is not just refreshing a familiar line, but tightening its engineering so the pieces feel contemporary enough to compete with younger luxury buyers while still carrying the brand’s historic code.

For Chanel, the strategy is clear. Coco Crush is not being sold only as jewelry, but as a recognizable house language calibrated for a specific Chinese love holiday, with Wang Yibo and Leah Dou giving the collection local reach at the exact moment gifting demand rises.