Sette turns its viral pinky ring green with Hot Girl Pickles collab

SETTE put a $2,000 price tag on its Hot Girl Pinky Ring and turned its best-selling Coquette Pinky Ring into a green-limned collaboration with Good Girl Snacks. The piece centers on a 1-carat green lab-grown diamond, set on a scalloped 18k band in yellow or white gold, and the design keeps the focus on one bold finger rather than a novelty trinket.

The ring launched on SETTE’s site around June 22, and some buyers who ordered by June 26 received a complimentary jar of Hot Girl Pickles while the piece was being made. That extra jar may be playful, but the jewelry itself was built to stand on its own: the green pear-shaped stone is half-bezel set, giving the ring a clean profile that reads more polished than punchline.

Isabel Rooney said the color shift required more technical work than a straightforward pear. “We cut a modified pear that holds the green instead of losing it,” she said. The choice matters because it shows the collaboration was not simply a branding exercise wrapped around an existing SKU. SETTE’s own language around the Coquette ring, which it calls sculptural, stackable, and worn every day, frames the pinky ring as an everyday object first and a conversation starter second.

That matters for the price, too. At $2,000, the ring sits squarely in fine-jewelry territory without tipping into high-jewelry spectacle, and the use of a lab-grown diamond keeps the color story inside a material that still carries real durability. Rooney has said colored lab diamonds can add real color to a stack while remaining tough enough for daily wear, which is the right argument for a piece meant to move from desk to dinner instead of staying in a velvet tray.

SETTE’s broader story gives the collaboration more footing than a pure viral drop. Rooney spent more than a decade in jewelry before launching the brand, which SETTE says was named Texas Jewelry Designer of the Year in 2024 and was a 2025 FGI Rising Star Finalist. Good Girl Snacks, meanwhile, has built Hot Girl Pickles as an organic, Gen-Z-branded line with Middle Eastern-inspired flavors such as Honey Harissa and Original Dill with a Turmeric Twist, and its “Hot Girl” label is meant as a mindset rather than a physical state. That makes the collab feel less like internet bait than a test of whether a food joke can survive once it is cast in gold and stone.