Cartier updates Love bracelet with colorful sapphire and gemstone versions

Cartier added six colorful versions to its Love bracelet, including fully pavé pink sapphire, blue sapphire and tsavorite models, plus yellow- and rose-gold editions set with sapphires, garnets, tsavorites and amethysts. The update kept the bracelet’s oval, wrist-hugging shape intact, turning the house’s most recognizable cuff into a brighter, stack-friendly proposition rather than a wholesale redesign.

That restraint matters because Love has always sold on recognition. Aldo Cipullo created the bracelet for Cartier New York in 1969, building it around visible screws and a precious screwdriver closure, a mechanic that made the piece feel both locked and intimate. Cartier still presents Love as a unisex icon, and the collection has already widened into diamond versions, white-gold versions, the flexible Love Unlimited bracelet and other variations. The new colour run fits that pattern: refresh the surface, keep the silhouette.

The most interesting change is in how Cartier handled the signature screws. On the fully pavé styles, the bracelet reportedly replaces them with 10 diamonds, a move that softens the industrial edge of the original without losing the idea of a fixed, coded object. On the multi-stone versions, coloured gemstones take the screw positions and create a gradient or rainbow effect. The palettes run through pink sapphires, blue sapphires, tsavorites, garnets, amethysts, aquamarines, tanzanites and spessartite garnets, giving the familiar gold frame a much more decorative vocabulary.

Cartier has also played this game before. A limited coloured-stone Love series in 2009 developed a cult following among collectors, which suggests the maison already knows there is appetite for a more chromatic Love. The new release pushes that idea further, with some coverage describing it as an exclusive capsule and others framing it as a recurring annual colour drop for the line. Either way, the strategy is clear: keep one of luxury’s most visible status symbols alive by changing enough to tempt repeat buyers, while leaving the core design exactly where Cartier wants it, instantly legible.