Chouette Designs debuts inclusive Lovestoned commitment ring collection
Chouette Designs is widening commitment rings beyond engagements, led by the Margaux in 14-karat yellow gold with about 0.46 carats of mixed-cut diamonds.
Chouette Designs is trying to redraw the commitment-ring category with Lovestoned, a 15-style, made-to-order collection that arrives June 18. Rather than treating the ring as a one-size-fits-one engagement signal, the San Diego label is pitching the line for partners, for personal milestones, and for people marking love on their own terms.
The clearest read on that shift is the Margaux ring, the collection’s hero style. It is set in 14-karat yellow gold with about 0.46 carats of mixed-cut diamonds surrounding an emerald-cut center stone, a composition that leans Art Deco without turning ornamental excess into the point. Chouette is also offering the design in white gold and rose gold, which broadens the palette without changing the underlying message: this is meant to sit somewhere between classic commitment jewelry and a more personal milestone piece.
That framing fits a brand that has already built its name around fit and identity. Chouette Designs is run by Ashley and Marine, a wife-and-wife team in San Diego, and the company describes itself as size-inclusive and gender-affirming. Its earlier work has included custom engagement rings, wedding bands, bridal earrings and men’s jewelry, while its Sonder Collection was reported to span 23 ring sizes, from 4 to 15. In a previous interview, Ashley McGinty said most jewelry brands do not go beyond a size 8, and fewer than 1% go up to a size 12, a gap Chouette has made central to its business.
The collection’s launch will be marked the same day with Lovestoned: A Night of Inclusivity in the Wedding Industry at San Diego Made Factory in San Diego, California. The pairing makes the company’s point more plainly than any slogan could: this is not just another bridal rollout, but an attempt to make room for relationships that do not fit the industry’s usual script. Whether Lovestoned becomes a real new occasion in gold jewelry will depend on how many shoppers recognize themselves in it, and the Margaux suggests Chouette is betting on design, size range and context rather than romance by convention.
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