Design

Former Apple Engineer Raises $5M for Voice-Recording Note-Taking Pendant

Elena Wagenmans' $89 Taya Necklace records only your voice, not the room, backed by $5M from MaC Venture Capital and Female Founders Fund.

Rachel Levy2 min read
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Former Apple Engineer Raises $5M for Voice-Recording Note-Taking Pendant
Source: techcrunch.com

When Elena Wagenmans left Apple to build a wearable, she didn't chase the ambient recording trend. She bet against it. Her San Francisco startup, Taya, closed a $5 million seed round last week for a pendant-style AI notetaker that captures only the wearer's voice, positioning itself as a deliberate counterpoint to the always-listening devices that have drawn mounting criticism over consent and privacy.

The Taya Necklace, priced at roughly $89 for preorder, is designed to masquerade as jewelry. A single button tap starts and stops recording; the microphone is off by default. The pendant pairs with an iOS app that transcribes recordings, stores notes, and lets users query their saved content through an AI chat interface. During onboarding, the app prompts users to record a voice snippet, which the system then uses to prioritize the wearer's voice and suppress everything else. Taya is also experimenting with directional microphones and beamforming technology to further isolate the wearer's speech from ambient conversation.

That combination of hardware restraint and software personalization is what separates Taya from competitors like Plaud and Amazon's Bee, which record broadly and leave the consent question largely unresolved. Adrian Fenty, managing partner at MaC Venture Capital, which co-led the round alongside Female Founders Fund, described Taya's approach as "intentional, single-player capture." Investors characterized the product as distinct from meeting-focused notetakers and suggested that a device designed to look like jewelry, recording only its owner, could pull wearable AI beyond the early-adopter cohort and into wider everyday use.

Wagenmans founded Taya in 2024 alongside fellow Apple alumni Cinnamon Sipper and Amy Zhou. Both co-founders have since left the company. Taya now operates with five full-time staffers and a handful of contractors. The seed round also included participation from a16z Speedrun.

AI-generated illustration
AI-generated illustration

The technical claims are plausible in direction but remain unvalidated by independent testing. Beamforming microphones are an established approach to voice isolation, used across consumer devices for years, but the degree to which Taya's form factor, a delicate pendant worn at chest height, can reliably separate one voice from ambient noise in a busy office or public space is an open question the company has not yet answered with published performance data. The onboarding voice-snippet approach is a sensible complement, though its real-world effectiveness will depend heavily on acoustic conditions.

What Wagenmans has built, at least in concept, is a wearable that starts from a different design premise than its peers: the microphone as opt-in tool rather than ambient sensor. At $89, the Taya Necklace is priced accessibly enough to test that premise at scale, assuming the hardware delivers on the privacy architecture its investors are funding.

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