JSA warns exhibitors to tighten security for Las Vegas jewelry week
The biggest losses at Las Vegas Jewelry Market Week often happen in the quiet gaps. JSA is warning exhibitors to guard booth traffic, overnight stock, and after-hours socializing.
The biggest losses at Las Vegas Jewelry Market Week are often not the headline-grabbing ones. They happen in the crowded booth, during the hotel transfer, or over dinner and drinks when a tray of gold is left out of sight for just long enough.
That is the warning from the Jewelers’ Security Alliance, which is pressing exhibitors to tighten procedures as JCK Las Vegas returns to The Venetian Expo from May 29 to June 1, 2026. Select areas, including AGTA GemFair, the Gems Pavilion, the Hong Kong Pavilion, JCK Talks and the new Lifestyle Pavilion, open on Thursday, May 28. JSA says criminal gangs target jewelry trade shows, and it is blunt that the presence of Las Vegas Metro Police and JCK security staff does not remove the need for exhibitors to follow proper security procedures.
Scott Guginsky, JSA’s executive vice president, said his biggest concern is what happens outside show hours, especially when jewelers are socializing in casinos and restaurants. JSA is urging exhibitors to ship goods by armored courier, verify end-of-show shipping arrangements several days before the show closes, and keep showcases locked unless merchandise is actively being handled. Goods that are not placed in show vaults, booth safes or other guarded locations overnight can disappear quickly, and JSA says private, unauthorized hotel-room shows pose a serious security risk.
The guidance is as much about discipline as it is about hardware. JSA says some jewelers make the mistake of carrying their own jewelry lines instead of shipping them securely, then compound the risk by wearing flashy personal jewelry while moving through Las Vegas. The organization also warns against attending the shows without adequate insurance coverage, a lapse that can turn a theft into a catastrophe for a small business or a buying office traveling with concentrated inventory.
JSA’s message carries unusual weight because the nonprofit trade association was founded in 1883 in New York City and says it now has more than 20,000 members. In a week when tens of thousands of professionals gather around the gold cases and diamond counters of The Venetian Expo, that advice is less a formality than a survival manual for the floor, the lobby and every place in between.
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