Mejuri debuts gold-finished steel capsule for bolder, affordable jewelry

Mejuri put gold-finished steel at the center of its latest capsule on Monday, June 23, pairing sculptural bangles and earrings with prices from $98 to $168. The Toronto brand’s first steel collection keeps the warm, polished look of yellow gold, but shifts the material to surgical-grade, PVD-bonded stainless steel for shoppers who want a bolder silhouette without a luxury metal bill.

The five-piece lineup is built around familiar jewelry shapes with more volume than Mejuri’s usual fine-gold offerings. Billie hoops start at $98, Lulu Loop studs are $128, Gia drop earrings are $148, and the Janis flexible bangle set is $128. The assortment also includes one additional bangle and a three-piece bangle set, giving the capsule enough range to work as stacked day jewelry or as a single statement piece.

Mejuri says the steel pieces are hypoallergenic, water-resistant, and durable, positioning them for everyday wear rather than occasional dressing. That matters for the customer who wants the look of stacked chains, mixed-link statements, and oversized hoops, but does not want to reserve those ideas for a high-risk investment piece. At a time when gold hovered around $4,000 an ounce, steel gave the brand room to push scale and shape while keeping the collection accessible.

Co-founder and chief executive Noura Sakkijha said the move was design-led rather than a direct response to rising precious-metal prices, while also acknowledging that the market makes steel more compelling because it supports larger, bolder forms at more approachable prices. Senior director of jewelry design Nicole Ghosn said steel expands the sculptural possibilities beyond gold, sterling silver, and vermeil, which helps explain why this launch leans so heavily into rounded volume, flexible construction, and industrial references from the 1960s and 1970s.

That lineage is not accidental. The collection follows Mejuri’s March expansion of its Puzzle line into sterling silver, after that line first appeared in 18-karat yellow gold vermeil. Steel pushes the same idea further: more body, more surface, more attitude, with less pressure to justify every gram of metal. It is the kind of capsule that serves fashion-first shoppers, travel jewelry buyers, and anyone priced out of solid gold, while still delivering the visual payoff of warm metal in a cleaner, more contemporary register.