Select Jewelry Secures Exclusive North American Rights to Graziella Air Lightweight Gold

Select Jewelry, Inc. has entered an exclusive North American distribution agreement with Graziella Braccialini to introduce Graziella Air lightweight gold technology to major jewelry retailers across the United States and Canada, the companies announced in a press release distributed by PR Newswire on Feb. 17, 2026 at 09:00 ET. The release described Graziella Braccialini as the "renowned Italian luxury group" and positioned Select Jewelry as the channel partner for U.S. and Canadian retail outlets.

Eleonora Gori of Graziella Braccialini provided the release's headline remarks: "We are thrilled to collaborate with Select Jewelry, Inc. to expand Graziella Braccialini's presence throughout North America," said Eleonora Gori of Graziella Braccialini. "Select Jewelry's deep relationships with major retailers, combined with their proven ability to build and manage successful jewelry programs, make them the ideal partner to introduce our latest innovations to the U.S. and Canadian markets. Together, we are bringing retailers a new generation of Italian gold jewelry that answers today's market challenges while preserving the beauty and craftsmanship our brands are known for."

Trade reporting captured a quantitative claim about the Graziella Air line: National Jeweler reported that Select Jewelry "will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter." That 50 percent figure appears in National Jeweler's coverage; the PR Newswire release used the descriptor "lightweight gold technology" without reproducing the numerical reduction. The differing wording between the press release and trade report underscores the need for retailers and buyers to seek product specifications when evaluating the new line.

The announcement arrives against an industry backdrop flagged by National Jeweler, which noted that tariffs and precious metal prices are affecting the jewelry market and cited commentary involving Stuart Robertson and Brecken Branstrator on those pressures. In that context, a lightweight gold offering positions Graziella Braccialini to address cost and wearability considerations cited by U.S. and Canadian retailers, though technical details of the Graziella Air process were not supplied in the distributed materials.

PR Newswire and the trade coverage provide the confirmed elements: the exclusive agreement, the Feb. 17, 2026 distribution announcement from New York, the territorial scope of the United States and Canada, and Eleonora Gori's statement on the partnership. The release did not include launch dates, specific retailer partners, pricing, manufacturing location, or a technical breakdown of how Graziella Air achieves its lightweight quality, details that Select Jewelry and Graziella Braccialini would need to supply for buyers and merchandisers assessing stock, margin, and wear characteristics. For now, the agreement places Select Jewelry at the center of Graziella Air's North American debut and sets expectations that Italian-made design and a claimed lightweight innovation will be brought to major U.S. and Canadian jewelry floors.