Statement teams with Violette Serrat on Portrait Joailler capsule

A pair of 3,200-euro earrings and a matching 3,200-euro necklace now anchor Statement’s first Portraits Joailliers capsule with Violette Serrat, a two-piece release that uses black ebony, yellow gold and a distinctly graphic silhouette to ask a bigger question than a celebrity tie-in usually does: can a founder-led collaboration create real collector interest in gold jewelry?

The answer may lie less in Serrat’s name than in the system Statement is building around her. Amélie Huynh, who founded the Paris jewelry maison in 2018, has cast Portraits Joailliers as a series of intimate interpretations of a muse, each one meant to function as a wearable portrait. In this first installment, that idea takes shape in rotund ebony pendants and pear-shaped ebony elements punctuated by gold spheres and rounded studs, a vocabulary that extends Statement’s Art Deco and Brutalist references into a more personal register.

The pieces sit comfortably inside Statement’s price architecture. The brand’s average prices were already running around 3,000 to 4,000 euros when WWD reported in 2024 that sales had passed 1 million euros in late 2022 and had doubled year on year. The new necklace and earrings, each priced at 3,200 euros, are not a departure so much as a calibration, pushing the label deeper into higher-end gold jewelry without abandoning the scale that has defined its market position. The earrings are in 18K yellow gold with black ebony, while the necklace uses a 14K yellow gold chain with an ebony pear-shaped pendant and 18K gold spheres.

That matters because Statement is not starting from zero. The brand says it is available in more than 100 locations worldwide, and its Paris identity has been built around a sharp visual code rather than broad-brush luxury cues. Serrat, meanwhile, brings her own identity-driven platform to the project. She founded VIOLETTE_FR in 2021 as a multi-category beauty maison centered on individuality and self-expression, qualities that align neatly with Statement’s language of free, bold femininity.

The collaboration also carries an older story forward. WWD reported that Statement appeared on Serrat’s YouTube channel as early as 2016, years before VIOLETTE_FR existed, and that customer interest in a ring helped inspire her beauty venture. That backstory gives the capsule a little more weight than a standard celebrity-facing drop. It reads as a continuation of a long creative conversation, with the jewelry now framed as a “portrait” rather than a logo exercise.

Available to ship within 48 hours, the capsule is being positioned as immediate retail and long-tail brand building at once. If it finds a second life beyond the launch, it will be because Statement has made the collaboration feel like a collectible chapter in a larger house language, not a one-off borrowed face.