Chanel’s Coco Crush taps Wang Yibo, Leah Dou for Qixi campaign

Chanel paired Wang Yibo and Leah Dou again for Coco Crush, shooting the fine-jewelry campaign at Château Marmont in Los Angeles and aligning it with China’s Qixi Festival, which falls on Wednesday, August 19, 2026. The casting does more than add celebrity gloss: it gives one of Chanel’s most recognizable jewelry lines a culturally specific lift just as younger buyers look for pieces that feel both personal and easy to wear.

Coco Crush has always been built on a signature rather than a spectacle. Chanel says the collection draws on the house’s quilted motif, an emblem of Chanel since 1955, and translates it into curved squares, clean incisions traced in 18K gold, scalloped edges and a rounded profile that echoes the curve of the 2.55 handbag. That design vocabulary matters because it keeps the line legible at a glance while still making it simple to mix, match and layer across rings, bracelets, necklaces and earrings.

The Château Marmont setting adds another layer of polish to that message. The Hollywood hotel is an old shorthand for intimacy and intrigue, and here it frames a campaign other coverage described as centered on encounters, spontaneity, discovery and connection through a Chinese lens. Wang Yibo and Leah Dou have now paired for the brand in this fine-jewelry context for a second time, which makes the casting feel less like a one-off booking than a continuing Chanel narrative built around recognizability and chemistry.

That continuity is a smart move for Coco Crush, which launched in 2015 and has since become one of Chanel’s most visible modern jewelry signatures. Current Chanel product pages show the line in beige gold, yellow gold and white gold, with and without diamonds, and some market pages list more than 100 pieces. The breadth reinforces the collection’s everyday-luxury logic: this is not a single statement jewel, but a modular system meant to be stacked, repeated and built over time.

Timed to Qixi, the campaign reads as a gift cue and a self-purchase cue at once. By pairing a house motif with two familiar faces and a cinematic Los Angeles backdrop, Chanel made Coco Crush feel less like a static icon than a wearable habit, one that speaks fluently to romance, individuality and the way fine jewelry now sells itself through use as much as through status.