Chouette launches Lovestoned rings with wedding inclusivity panel

Ashley McGinty is using the launch of Lovestoned to argue that a commitment ring can be as expansive as the relationship it represents. The new collection from Chouette Designs will debut June 18 with a party and a panel at San Diego Made Factory, where the brand’s store and studio are based, and the conversation is set to focus on inclusivity in the wedding industry.

The collection arrives with 15 made-to-order ring styles and 23 ring sizes, running from size 4 to 15, a detail that matters as much as the styling itself. In bridal jewelry, sizing has often been treated as a technical footnote; Chouette turns it into a design principle. The brand’s range signals that commitment rings are not meant to assume one body type, one partner dynamic or one narrow version of romance.

McGinty has framed Lovestoned as a collection for partners, individuals marking personal milestones and anyone celebrating love on their own terms. That includes romantic, platonic, queer and self-committed love, and the campaign imagery reflects that wider brief with a variety of couples. It is a clear extension of the company’s existing language around gender-neutral styles, custom engagement sets and one-of-a-kind rings, which have long drawn requests from LGBT couples looking for pieces that do not force them into standard bridal conventions.

That positioning also reflects the identity of the business itself. McGinty co-owns Chouette with her wife, Marine, and the company describes itself as LGBT-owned, size-inclusive and gender-affirming. In a category still dominated by inherited traditions, that combination of ownership, design vocabulary and customer experience gives Lovestoned a sharper cultural edge than a typical bridal launch.

The June 18 panel brings that idea into public view with a lineup that reaches beyond jewelry retail. Scheduled speakers include Alysia Cole, a personal wedding attire stylist and body-positivity advocate; Sara Da Silva, director of sales and marketing for San Diego Made; Jordan Daniels, a creative and activist; and Averi Linch, founder of Jasper + Lane events. Together, they place the collection inside a broader discussion of who weddings are for, who gets seen in wedding imagery and how the industry can make room for couples and clients who have not always been centered. For Chouette, the rings are only the start.