Chouette launches made-to-order Lovestoned rings for every commitment

A commitment ring no longer has to be a proxy for marriage. With Lovestoned, Chouette is making a sharper case for jewelry that marks chosen partnerships, self-commitment and personal milestones, not just engagement, and Ashley McGinty has built the collection to feel intimate rather than prescriptive. The San Diego-based brand calls it a debut line of made-to-order engagement and commitment rings, a signal that symbolic fine jewelry is widening its emotional language.

Lovestoned launched on June 18, 2026 with 15 unique styles that give buyers unusually direct control over the finished ring. The collection includes five solitaire designs, each allowing the wearer to choose the center stone and metal color, alongside band styles offered with or without stones in multiple widths and finishes for stacking. That kind of configurability matters: it shifts the ring from a fixed bridal template to a piece that can reflect the person wearing it, whether the occasion is a proposal, an anniversary or a promise kept privately.

Chouette’s own presentation reinforces that point. The campaign imagery features real married couples Ben and Mark, and Jen and Matthew, grounding the collection in lived relationships rather than staging a fantasy of idealized romance. The brand also says samples are available in its studio so clients can see, touch and try on the rings before buying, an approach that feels especially important for made-to-order jewelry, where proportion, metal color and stone presence can change a ring’s entire character.

The launch itself was designed as more than a sales moment. Chouette hosted a June 18 event at the San Diego Made Factory that paired the jewelry debut with a panel discussion on inclusivity in the wedding industry. Jordan Daniels, president of San Diego Black Pride, moderated a conversation with Alysia Cole, Averi Linch, Sara DaSilva and McGinty, while DJ Ducky handled music and Sunsets and Brainwaves provided live screen printing. The brand, owned and operated by Ashley and Marine, says its mission is to make size-inclusive, gender-affirming designs that honor unique love stories, and it stocks 23 ring sizes from 4 to 15. That breadth, along with the demand Chouette has seen for custom engagement rings, often from LGBT couples, shows why Lovestoned lands as a meaningful shift rather than just another launch.