FOPE debuts 18 flexible gold jewels in Golden Now campaign

FOPE’s Golden Now makes a simple pitch: gold should move with daily life, not sit apart from it. The Italian house has put that idea into 18 new jewels slated for May, and the collections that matter most are Eka, Love Nest, Panorama, Prima and Vendôme, where the brand’s signature Flex’it mesh is being sharpened with diamond pavé and new decorative details.

The strongest signal is in Eka, the line most closely tied to FOPE’s identity and the clearest window into where wearable luxury is heading. FOPE says the campaign draws on Eka and Novecento, then reworks archive codes with a contemporary twist, centering the mesh, the Chicco and Flex’it technology. That matters because the brand is not chasing novelty for its own sake. It is refining a recognizable construction into something that can cross from office to evening without losing its softness or its gold presence.

National Jeweler said the rollout includes six Eka pieces, two Love Nest designs, one Panorama piece, six Prima jewels and three Vendôme additions. That distribution tells its own story. Eka and Prima carry the bulk of the launch, which suggests FOPE sees the future not in one hero statement piece but in a broader wardrobe of flexible gold, built for stacking, layering and constant wear. Love Nest and Vendôme add the more decorative note, while Panorama keeps the range anchored with a quieter single debut.

FOPE has made flexible 18-carat gold jewelry since 1929, and that continuity still reads as the brand’s real asset. Founded in Vicenza and still producing there, Fope S.p.A. sits inside one of Italy’s best-known jewelry-making centers while also operating as a public company on Euronext Growth Milan, where it has been listed since 2016. Around 70% of the share capital remains with the founding family, a structure that helps explain why the brand can lean on heritage without sounding diluted by conglomerate polish.

The commercial backdrop is equally solid. FOPE reported net revenues of €93.58 million for the year ended Dec. 31, 2025, and €43.02 million for the half year ended June 30, 2025, with 85.79% of first-half revenue coming from foreign markets. In other words, an Italian house rooted in Vicenza is selling a highly local craft language to a global audience. Golden Now lands in that sweet spot, where provenance, engineering and everyday wearability converge, and where the best pieces are the ones that make gold feel less ceremonial and more lived in.