Heaven Mayhem summer collection adds shells, stones and lifestyle pieces

Shells, tiger’s eye, wood and natural stones give Heaven Mayhem’s summer collection a tactile, sun-warmed look that feels closer to collected travel relics than polished red carpet jewelry. The pieces span earrings, cuffs, necklaces and bracelets, but the sharper signal is the brand’s move into lifestyle objects, with a tote bag, fan, T-shirt and cap extending the same visual language off the body and into daily use.

The Heaven on Holiday campaign launched the Summer 2026 collection on May 28, and Pia Mance framed it as a “love letter to summer,” shaped by a season in Europe and the feeling of being in holiday mode. Heaven Mayhem’s collection page pushes the mood further, pointing to seaside walks at golden hour, an afternoon aperitivo and the rhythm of days under the sun. The brand says the line was designed to feel lightweight, versatile and “no fuss,” a formula that makes sense for pieces meant to move from beach bag to dinner table without looking overworked.

That ease has become part of Heaven Mayhem’s identity. Founded in 2022 in Los Angeles, the brand began with handmade necklaces and has since widened into earrings, necklaces, eyewear, laptop cases and book boxes. Mance has said the name means being “the heaven in your daily mayhem,” which fits the label’s mix of nostalgia and utility. Brand Assembly traced that sensibility to 1970s and 1980s statement jewelry in Mance’s mother’s and grandmother’s jewelry boxes, and Mance has called the Mini Knots the first hero product.

Heaven Mayhem’s rise has been fast enough to support a broader brand universe. WWD has noted that pieces have been worn by Hailey Bieber and Emily Ratajkowski, a celebrity stamp that has helped turn the brand’s vintage-coded accessories into social media objects as much as wardrobe staples. The company also made its official runway debut with Christopher Esber’s Spring/Summer 2026 show at Paris Fashion Week, a sign that the label’s fashion credibility is moving beyond influencer polish.

Forbes has reported that Mance bootstrapped Heaven Mayhem with just $900 and that the business now generates more than $10 million in revenue. That scale helps explain why a shell stud, a tiger’s eye necklace and even a branded cap can sit in the same collection without feeling accidental: the brand is not only selling jewelry, it is building a lifestyle with vacation as its first design principle.