JCK spotlights Gold and Smoke, Ana Luisa and Wyld Box debuting in Vegas

Vegas will put three distinct ideas of value under the same lights: Gold and Smoke’s Colorado-made custom link chains, Ana Luisa’s value-priced 10k gold, and Wyld Box’s 18k gold with natural diamonds. Together, they show how fine jewelry is dividing into two clear camps, everyday gold that feels attainable and statement pieces that justify a higher spend through material and construction.

JCK’s 2026 Las Vegas show will run May 29 through June 1 at the Venetian Expo, while Luxury will run May 27 through June 1 at The Venetian. Luxury says its invitation-only format gives exhibitors access to more than 2,000 vetted retail buyers. JCK says the floor will include JCK Talks, GEMS featuring AGTA, Hong Kong pavilions, and a new Lifestyle Pavilion opening May 28, all of which make the week especially useful for spotting which design ideas are gaining traction before they migrate into broader retail.

Gold and Smoke, based in Colorado and women-owned, builds its jewelry around flattened bullets cast in oxidized sterling silver, 18k gold and platinum. That material vocabulary gives the line a hard-edged, sculptural quality that feels closer to wearable object-making than conventional adornment. Kelly Selcer told JCK, “We are probably best known for our custom link chain that we produce in Colorado,” and that is exactly the sort of signature piece retailers remember: strong enough to stand alone, but flexible enough to anchor layered merchandising. JCK cited an 18k yellow gold bracelet at $9,680, placing the line firmly in the high-ticket, collector-minded bracket. It will suit shoppers who want a story, a U.S.-made provenance and jewelry that reads as personal armor rather than delicate decoration.

Ana Luisa sits at the opposite end of the spectrum, and that is precisely its appeal. Founded in 2018 by David Benayoun and Adam Bohbot after years inside names like Louis Vuitton and Ralph Lauren, the brand was built around luxury-quality jewelry without luxury pricing. Its pieces start at $50, and the company says they are tarnishproof, water-resistant and hypoallergenic. JCK’s coverage places it in the Fashion/Bridge Pavilion and frames it around value-priced 10k gold styles, which makes it the brand for first-time fine-jewelry buyers, gift shoppers and anyone who wants polished gold that can be worn every day without feeling precious in the wrong way.

Wyld Box, meanwhile, brings the romance. In Luxury’s 2026 roster, the brand describes its jewelry as storytelling-driven, balancing old-world charm with modern grace. JCK characterizes it as leaning heavily into 18k gold styles paired with natural diamonds, a combination that signals higher craftsmanship and a more formal, heirloom-leaning intent. It is the choice for buyers looking for a dressed-up gift, a milestone piece or a more atmospheric take on fine jewelry.

The ideas most likely to be copied next are already visible: the custom link chain, the bullet-inspired casting, the clean value-priced 10k gold pendant and the warm, diamond-forward 18k silhouettes. Vegas, in this case, reads less like a preview of novelty than a blueprint for where jewelry value is heading.