Mother’s Day Jewelry Spending Hits Record $7.5 Billion, Kinn Studio Highlights Heirloom Gifts
Jewelry is set to lead Mother’s Day gifting at $7.5 billion, while Kinn Studio’s solid 14k gold lockets turn family roles into heirlooms.
Jewelry is expected to lead Mother’s Day spending in a record year, with the National Retail Federation forecasting $38 billion in total consumer outlays and $7.5 billion directed to jewelry gifts alone. The average planned spend has climbed to a record $284.25 per person, up from $259.04 in 2025, as 84% of U.S. adults said they plan to celebrate. Jewelry outpaced special outings at $6.4 billion, electronics at $4.4 billion, flowers at $3.2 billion and greeting cards at $1.3 billion.
The numbers point to a familiar but sharpened shift in the holiday’s mood: shoppers are not just buying something nice, they are trying to buy something specific. In the survey of nearly 8,000 people, 46% said finding something unique or different mattered most, while 39% said creating a special memory was the key factor. Mark Mathews, the National Retail Federation’s chief economist and executive director of research, said consumers are “gifting from the heart” and looking for unique gifts that create lasting memories. Phil Rist, executive vice president of strategy at Prosper Insights & Analytics, said consumers are budgeting more and shopping more across gift categories this year.
That makes jewelry the clearest beneficiary of the holiday’s emotional turn, especially when the piece carries a story beyond sparkle. Kinn Studio’s Family Legacy collection lands squarely in that lane, with lockets and pendants meant for daily wear now and inheritance later. The brand has framed the line around an idea that matters in fine jewelry: heirlooms are not only inherited, they are made through use. Crafted in solid 14k gold, the collection is built for the kind of regular wear that gives a jewel patina, history and, eventually, family memory.
The assortment leans into that intimacy with heart and oval lockets, birthstone charms and engravable pieces, a mix that turns the category away from generic sentiment and toward actual family roles, names and dates. Birthstones remain one of jewelry’s most durable forms of personal meaning, and in this context they do more than decorate. They identify. They anchor a pendant to a child, a parent, a grandmother or a lineage that can be carried close to the skin. In a Mother’s Day market that is both bigger and more personal than last year’s, that specificity is what gives jewelry its edge.
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