Serena Van Rensselaer turns Flow animals into charitable talisman jewelry

Serena Van Rensselaer has taken the cast of Flow and turned them into jewelry that feels more intimate than promotional, translating a cat, capybara, lemur, bird and dog into floral-animal motifs meant to be worn close. The result is the Flow x Serena Van Rensselaer collection, a charitable collaboration that connects an Oscar-winning animated film to a sanctuary that gives rescued animals a permanent home in New York’s Hudson Valley.

That emotional logic matters. Gints Zilbalodis’s Flow, which won the Academy Award for Best Animated Feature at the 97th Oscars on March 2, 2025, is a story about survival, companionship and adaptation, with a cat at its center and a capybara, lemur, bird and dog traveling together after a flood. Serena Van Rensselaer’s collection leans into those themes without slipping into novelty. On the brand’s product pages, the pieces are framed as personal talismans, objects meant to be treasured, collected and kept close, which gives the animals a symbolic weight beyond character merchandising.

The strongest details in the line are the ones that make the jewelry feel emotionally legible. The Cat Necklace and Capybara Necklace are both described as inspired by emotional connection, instinct and harmony with nature, a triad that fits Flow’s worldview and Van Rensselaer’s own design language. JCK reports that the Flow team found Van Rensselaer through her earlier Le Petit Prince collaboration, a useful clue to how this partnership was chosen: not for celebrity gloss, but for a maker already fluent in turning narrative into wearable form. Master artisan Aurelio Rivera worked on the collection, reinforcing the sense that the pieces were handled as craft objects, not souvenir trinkets.

The charitable element deepens that reading. A portion of all sales from the Flow x Serena Van Rensselaer collection supports Woodstock Farm Sanctuary, which describes itself as a nonprofit animal rescue and forever home for nearly 300 rescued farmed animals on 135 acres in New York’s Hudson Valley. Founded in 2004, the sanctuary gives the collection a real-world counterpart to Flow’s themes of care, refuge and interspecies kinship. That is what makes this collaboration resonate: it uses the language of jewelry, small-scale, symbolic and deeply personal, to extend a film’s emotional universe into something that also gives back.